WBCS Team / Added Videos
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This is the story of how a Facebook Page changed the tourism traffic to one tiny village in Graubünden in Switzerland.
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Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website. Also see, Lacta - The Sweetest Part of...
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Grazed on Greatness - The Australian Cricket Team to wear suits threaded with victory - M.J.Bale, Official Tailors to The Australian Cricket Team, announced its plan to ensure the continued success of Australian cri...
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In order to rise above the competition in Australia, Virgin Mobile used a very different approach of hiring the Brand Ambassador.
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Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...
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This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...
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One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
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Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...
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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
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How would you tell your customers that you store the most organized folders in the World?
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The worlds first Pinterest campaign "Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packa...
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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box
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A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.
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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...
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Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.
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A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.
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An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.
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This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...
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Could zombies live among us? We transformed a few New Yorkers to find out.
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Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...
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Challenge Introduce a new category of lightweight drywall in the midst of the industry's worst recession. The new product, Sheetrock UltraLight Panels, are 30 percent lighter and 40 percent stronger than regular drywa...
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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
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"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.
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The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!
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Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...
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One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)
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Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...
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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...