WBCS Team / Added Videos

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M.J. Bale: Grazed on Greatness

4.55K Views0 Comments

Grazed on Greatness - The Australian Cricket Team to wear suits threaded with victory - M.J.Bale, Official Tailors to The Australian Cricket Team, announced its plan to ensure the continued success of Australian cri...

Virgin Mobile: Fair Go Bro Case Study

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In order to rise above the competition in Australia, Virgin Mobile used a very different approach of hiring the Brand Ambassador.

Asian Paints Royale: The Wall that takes it all!

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Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Pepsi: Tweet20 Case Study

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This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

Ikea: In the Kitchen

4.69K Views0 Comments

One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...

Fantastic Delights: Vending Machine

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Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...

Ikea: Catalogue for Rent

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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!

Ikea: The E-Folder Case Study

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How would you tell your customers that you store the most organized folders in the World?

Kotex: Inspiration Day

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The worlds first Pinterest campaign "Womens Inspiration Day by KOTEX" is an out reach campaign using Pinterest to find 50 women in Israel and what inspires them. From there, KOTEX created individual inspiration packa...

Granata Pet: Check in, Snack out

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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Axe: Heaven on Earth

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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Wheat Thins: Twitter Case Study

5.22K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Contrex: Ma Contrexperience

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Why this Kolaveri Di Case Study

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Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Jung Von Matt: Recruitment Drive

4.76K Views0 Comments

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

Contagion – Bacteria Billboard

3.86K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Magnum: Pleasure Hunt across Amsterdam

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Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...

Oreo: Daily Twist Case study

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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Lunchables: Now with Fruit Launch

5.48K Views0 Comments

TimTam: Truly Madly Tim Tam

5.01K Views0 Comments

Pizza Hut: Top This Challenge

4.99K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Axe Anarchy

4.71K Views0 Comments

A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Delta Airlines: Touch the Future of Travel

8.94K Views0 Comments

An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

O2: Bring back the Roar

4.38K Views0 Comments

Superdry: #Superdrive Campaign

4.75K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

The Walking Dead: Zombie Experiment

4.28K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Google: Voice Search London Campaign

9.88K Views0 Comments

Ford: Keyfree Login

4.73K Views0 Comments

Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

USG: If you are not lifting Ultralight, what are you lifting?

3.91K Views0 Comments

Challenge Introduce a new category of lightweight drywall in the midst of the industry's worst recession. The new product, Sheetrock UltraLight Panels, are 30 percent lighter and 40 percent stronger than regular drywa...

Europcar Auto Liberte : Crush Hour

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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Le Club Perrier

4.75K Views0 Comments

"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Perrier: The Perrier Mansion

4.78K Views0 Comments

The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!

Pro Infirmis: Just one Big Bear Hug!

5.76K Views0 Comments

Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

Carlsberg: 3D TV Cinema Experience

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One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Jordan Melo M8: 3D Water Projections Case Study

4.43K Views0 Comments

Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...

Nike: I AM PLAYR Case Study

4.64K Views0 Comments

Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...

Mahindra: Spark the Rise

5.99K Views0 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Sony Ericsson: Xperiments

4.93K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Nöjesbladet: The Invite

4.24K Views0 Comments

Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...

LAFA: How did you use your number?

5.23K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

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