WBCS Team

Joined 1 month ago

LifeBouy Hand Washing Campaign

113 Views0 Comments

Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...

Corona (China) “Win an Island” – Case Study

138 Views0 Comments

This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.

Coca Cola – Phone Booth Campaign – UAE

93 Views0 Comments

A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...