Category: Consumer Goods

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Axe: Susan Glenn Case Study

7.22K Views2 Comments

Mercedes-Benz Tweet Race

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The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Wheat Thins: Twitter Case Study

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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Kotex: An Xiaoqi collaboration with Kotex gets girls talking about periods in China!

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"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...

Pepsi Refresh Project

5.23K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Ben & Jerry’s Capture Euphoria Instagram Contest

6.15K Views1 Comments

Hyundai i30: Virtual Drive

4.82K Views1 Comments

If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

The “Kit Kat-Mail” Case Study

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Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Coca-cola: The Dance Vending Machine

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Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Kit Kat – Poster Chair

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This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Ford: Roadshow Experience

4.86K Views1 Comments

Lacta: The Sweetest part of my life

4.72K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Volkswagen Polo: “Polowers”

5.99K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Polar Beer: The Cell Phone Nullifier

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This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Lacta : The Love Story

4.47K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Mahindra: Spark the Rise

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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

The Generous Store

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For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...

Skittles: Telekinize The Rainbow

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Lexus: #LexusInstafilm Case study

6.51K Views0 Comments

Lexus brought together over 200 Instagrammers for the "world's first creative collaboration." While we don't believe that it is the world's first... they had a brilliant idea. Their goal was to make a film featuring t...

Chivas Regal: Art of Hosting (a party)

6.02K Views0 Comments

Nike Basketball – Black Mumba

5.05K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Bulls Eye: BulldozerBQ

9.11K Views0 Comments

Land Lakes: Cheese Chatter Case Study

6.05K Views0 Comments

Jordan Melo M8: 3D Water Projections Case Study

4.55K Views0 Comments

Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...

Heineken: Social Christmas Tree

5.37K Views0 Comments

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Woolmark – Fashion by Feelings

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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Asian Paints Royale: The Wall that takes it all!

4.83K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Lunchables: Now with Fruit Launch

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Olla Condoms: Unexpected Babies

4.18K Views0 Comments

This is a unique marketing campaign that went against Facebook norms by creating a shocking experience to spread the use of Olla Condoms. This video is sure to give you creepy ideas when planning your next campaign.

Toyota: Prius Goes Plural

6.77K Views0 Comments

Bundaberg Rum: Watermark CSR Case Study

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In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...

American ROM

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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Skittles: Skittling Championships

5.10K Views0 Comments

Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

Axe Footy: The Sexier Side of Football

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Axe's own football tournament on Facebook during Euro 2012.

Chevrolet: Chevy Game Time

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Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers' attention, how do you stand out? We decided to add another screen. Chevy Game Time ...

Lyons: Puts the talk into tea

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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Ray Ban: Never Hide Campaign

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Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.

Rihanna Doritos Late Nights

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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Pizza Hut: Juan Time

6.47K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Adidas: Window Shopping

4.89K Views0 Comments

Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...