Category: Consumer Goods

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Axe: Susan Glenn Case Study

7.00K Views2 Comments

Mercedes-Benz Tweet Race

7.80K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Wheat Thins: Twitter Case Study

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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Hyundai i30: Virtual Drive

4.76K Views1 Comments

If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

Coca-cola: The Dance Vending Machine

5.45K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Ben & Jerry’s Capture Euphoria Instagram Contest

6.08K Views1 Comments

Ford: Roadshow Experience

4.78K Views1 Comments

The “Kit Kat-Mail” Case Study

6.87K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Snickers: You are not you, when you’re hungry!

6.66K Views1 Comments

To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

Kit Kat – Poster Chair

5.88K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Volkswagen Polo: “Polowers”

5.89K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Polar Beer: The Cell Phone Nullifier

20.72K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Lacta: The Sweetest part of my life

4.68K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Lacta : The Love Story

4.40K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Kotex: An Xiaoqi collaboration with Kotex gets girls talking about periods in China!

5.11K Views1 Comments

"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...

Pepsi Refresh Project

5.16K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

The Generous Store

4.90K Views0 Comments

For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...

Skittles: Telekinize The Rainbow

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Axe: Young & Mature Case Study

6.30K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Toyota: Try My Hybrid

10.78K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Shiner: Bocklove.com Case Study

5.66K Views0 Comments

How a 100 old beer brand brought back the love they lost through an integrated campaign

Nike Basketball – Black Mumba

4.98K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Bulls Eye: BulldozerBQ

8.98K Views0 Comments

Land Lakes: Cheese Chatter Case Study

5.98K Views0 Comments

Nike+Present Fuelband Campaign

4.73K Views0 Comments

Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...

Cocacola: Polar Bears Super Bowl Case Study

6.31K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

American Apparel: The RFID Case Study

5.96K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Asian Paints Royale: The Wall that takes it all!

4.70K Views0 Comments

Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Lunchables: Now with Fruit Launch

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Lynx Excite: Even Angels will fall

4.52K Views0 Comments

The New Lynx Excite, even angels will fall was one of the brilliant display of Augmented Reality Technology used in Marketing Promotions.

Cocacola: Romanian Swap

5.42K Views0 Comments

Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!

American ROM

4.36K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Skittles: Skittling Championships

5.00K Views0 Comments

Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

Andes Beer Tele Transporter

4.76K Views0 Comments

Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying

Bacardi Walk The Line: Drink Responsibly

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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Ray Ban: Never Hide Campaign

4.97K Views0 Comments

Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.

Rihanna Doritos Late Nights

5.38K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Pizza Hut: Juan Time

6.39K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Superdry: #Superdrive Campaign

4.80K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

Nike: Dance to Draw

5.43K Views0 Comments

Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!

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