Category: Consumer Goods

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Axe: Susan Glenn Case Study

6.70K Views2 Comments

Mercedes-Benz Tweet Race

7.55K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Wheat Thins: Twitter Case Study

5.16K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Volkswagen Polo: “Polowers”

5.55K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Polar Beer: The Cell Phone Nullifier

20.48K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Lacta: The Sweetest part of my life

4.60K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Lacta : The Love Story

4.32K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Kotex: An Xiaoqi collaboration with Kotex gets girls talking about periods in China!

4.93K Views1 Comments

"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...

Pepsi Refresh Project

5.05K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Hyundai i30: Virtual Drive

4.63K Views1 Comments

If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

Coca-cola: The Dance Vending Machine

5.26K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Ben & Jerry’s Capture Euphoria Instagram Contest

5.97K Views1 Comments

Ford: Roadshow Experience

4.67K Views1 Comments

The “Kit Kat-Mail” Case Study

6.65K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Snickers: You are not you, when you’re hungry!

6.43K Views1 Comments

To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

Kit Kat – Poster Chair

5.70K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

LEGO: Duplo Evolution

4.72K Views0 Comments

Granata Pet: Check in, Snack out

5.20K Views0 Comments

The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

P&G’s Secret: Mean Stinks Case Study

4.86K Views0 Comments

Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...

Lacta: Love in the end

4.97K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Dove Real Beauty Sketches

5.95K Views0 Comments

To ignite a global conversation about beauty, Dove launched Dove Real Beauty Sketches, a 3-minute YouTube film investigating how women view their own beauty. The moving film was uploaded in 25 languages to 46 Dove You...

Heineken’s Champion League Match V/S Musical Concert

9.88K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Kingfisher: The Good Times Dispenser

6.43K Views0 Comments

In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Ikea: Flat Packaging

4.76K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Skittles: Mob the Rainbow

5.14K Views0 Comments

A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Klik: Whatsapp Campaign Case Study

11.06K Views0 Comments

Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Peugeot: Car Showcase

4.54K Views0 Comments

This Case Study is among the first case studies to leverage the Pinterest platform for marketing a brand.

Le Club Perrier

4.69K Views0 Comments

"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Delta Lingerie – The First Facebook Poke Campaign

5.13K Views0 Comments

The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

Margaritaville Case Study

4.68K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

Fantastic Delights: Vending Machine

3.96K Views0 Comments

Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...

Axe: Heaven on Earth

4.71K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

The BMW i-Window

5.04K Views0 Comments

The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...

Jim Beam Ghost Bar

4.63K Views0 Comments

BGH Microwaves: World’s First Microwave that sings

4.44K Views0 Comments

When Saatchi & Saatchi got the brief to launch a new campaign for BGH Microwaves, they came up with something the World stopped & bought! Lesson: If its awareness you want, be unique and make sure people noti...

Snapple: Best Stuff on Earth

5.52K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Temptations: KittyCat Hijack

5.89K Views0 Comments

Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

The North Face, Red Flags

5.61K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Switcheroo

3.95K Views0 Comments

As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Cocacola: Share a Coke Case Study

8.35K Views0 Comments

Page 1 of 512345