Category: Consumer Goods
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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...
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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
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The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...
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If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...
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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
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How would you tell your customers that you store the most organized folders in the World?
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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...
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"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...
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CHALLENGE When Febreze reached one million fans on Facebook, we wanted to say thank you. So we did. Literally. One million times. SOLUTION For two days in June, everyone from brand managers to interns to agencies wer...
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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!
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Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
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Axe's own football tournament on Facebook during Euro 2012.
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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
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Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...
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Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...
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This case study video showcases a particularly successful BBH product launch campaign for Lynx.
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Using Lexus created technology called CinePrint, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated. A Lexus ES 2013 turns on its headlights,...
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The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...
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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...
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The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time
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To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...
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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!
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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
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A rather unique case study where after hours of painting walls, Dulux created a stop-motion Video as a commercial.
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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
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Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...