Category: Consumer Goods

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Old Spice: The Man your man can smell like

4.26K Views0 Comments

An overwhelming case study about the Old Spice Campaign - The Man you man can smell like

Pringles: Endless Banner

5.52K Views0 Comments

CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...

Kit Kat – Poster Chair

5.60K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Citroen DS4 Manifesto Case Study

4.92K Views0 Comments

Cadbury RollPack

4.61K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

A Hunter Shoots the Bear

3.90K Views0 Comments

For the first time Tippex engaged viewers on Youtube and allowed them to change the name of a video and to rewrite the story. They called it the Tippexperience. It started with a video called "a hunter shoots a bear"....

Carlsberg: 3D TV Cinema Experience

4.83K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Bulls Eye: BulldozerBQ

8.69K Views0 Comments

Pilpel – The New Collection

3.75K Views0 Comments

Ikea: Flat Packaging

4.67K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Axe Wingman Case Study

4.09K Views0 Comments

In a region where it's taboo to talk about hooking up, we decided to sing about it. Check out our award-winning Valentine's work for Axe in the Gulf. Winner at the Dubai Lynx 2013 Silver in Media - Best Use of Social...

BGH Microwaves: World’s First Microwave that sings

4.35K Views0 Comments

When Saatchi & Saatchi got the brief to launch a new campaign for BGH Microwaves, they came up with something the World stopped & bought! Lesson: If its awareness you want, be unique and make sure people noti...

Doritos #BoldStage Case Study

6.38K Views0 Comments

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Pepsi: Tweet20 Case Study

4.50K Views0 Comments

This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

Skittles: Mob the Rainbow

5.07K Views0 Comments

A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.

Snapple: Best Stuff on Earth

5.43K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Volkswagen: Street Quest

4.89K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Kotex: An Xiaoqi collaboration with Kotex gets girls talking about periods in China!

4.79K Views1 Comments

"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...

Oreo: Daily Twist Case study

5.45K Views0 Comments

Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Khortitsa Vodka: Ice Case Study

4.43K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Temptations: KittyCat Hijack

5.79K Views0 Comments

Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Pizza Hut: Juan Time

6.14K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Huggies Championships

4.70K Views0 Comments

Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...

Volkswagen Polo: “Polowers”

5.37K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Jesus Loves Kit-Kat

4.24K Views0 Comments

In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Jim Beam Ghost Bar

4.54K Views0 Comments

Magnum: Pleasure Hunt across Amsterdam

5.72K Views0 Comments

Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...

Hellmann’s Recipe Cart

11.51K Views0 Comments

In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

Pepsi: Jeff Gordon Test Drive Case Study

9.49K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Jordan Melo M8: 3D Water Projections Case Study

4.29K Views0 Comments

Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...

Toyota: Try My Hybrid

10.43K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Truva’s Broken Hearts

4.47K Views0 Comments

The digital personalized media campaign, for Tnuva's Chocolate Dessert.

Klik: Whatsapp Campaign Case Study

10.85K Views0 Comments

Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Contrex: Ma Contrexperience

4.58K Views0 Comments

Denon: visYOUalize yourself

4.06K Views0 Comments

Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Lady Gaga’s Workshop

4.43K Views0 Comments

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

Mahindra: Spark the Rise

5.72K Views0 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Granata Pet: Check in, Snack out

5.08K Views0 Comments

The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Lacta: The Sweetest part of my life

4.55K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Page 1 of 512345