Category: Consumer Goods

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Bacardi Walk The Line: Drink Responsibly

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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Axe: Susan Glenn Case Study

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Granata Pet: Check in, Snack out

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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Delta Lingerie – The First Facebook Poke Campaign

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The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...

Heineken’s Champion League Match V/S Musical Concert

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If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Ben & Jerry’s Capture Euphoria Instagram Contest

6.03K Views1 Comments

Rihanna Doritos Late Nights

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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Fantastic Delites: How far would you go?

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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.

Pilpel – The New Collection

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Cocacola: Share a Coke Case Study

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Ikea: The E-Folder Case Study

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How would you tell your customers that you store the most organized folders in the World?

American Apparel: The RFID Case Study

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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Kotex: An Xiaoqi collaboration with Kotex gets girls talking about periods in China!

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"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...

Febreeze: Thanks A Million

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CHALLENGE When Febreze reached one million fans on Facebook, we wanted to say thank you. So we did. Literally. One million times. SOLUTION For two days in June, everyone from brand managers to interns to agencies wer...

Nike: Dance to Draw

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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!

Klik: Whatsapp Campaign Case Study

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Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Lyons: Puts the talk into tea

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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Axe Footy: The Sexier Side of Football

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Axe's own football tournament on Facebook during Euro 2012.

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Lacta: The Video Clip

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Margaritaville Case Study

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The re-launch of the Mixed Drink Maker from Margaritaville!

Pepsi: Jeff Gordon Test Drive Case Study

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Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Huggies Go Pro

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Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...

The Lynx Effect hits China

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This case study video showcases a particularly successful BBH product launch campaign for Lynx.

Lexus ES: Interactive Print. Creative News

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Using Lexus created technology called CinePrint, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated. A Lexus ES 2013 turns on its headlights,...

Scribe Billboard Case Study

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The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...

Skyfall – Unlock the 007 in you with Coke Zero

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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Coca Cola: Sing For Me Vending Machine

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The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time

Bulls Eye: BulldozerBQ

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Allen Solly: Tweeple powered launch

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To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...

Ikea: Flat Packaging

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This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

M&M: Find Red Case Study

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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

JELL-O Pudding Face

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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Pepsi Likers

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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!

Big Bold Grolch – Case Study

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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Durex: SoS Condoms

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Dulux: The Walls are Dancing

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A rather unique case study where after hours of painting walls, Dulux created a stop-motion Video as a commercial.

Skittles: Skittling Championships

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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

Asian Paints Royale: The Wall that takes it all!

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Asian Paints is one of the popular brands in India when it comes to Home Furnishing. But how does this brand exploit users challenges to their recent campaigns on TV? The brands did just that to prove their claims for...

Carnival Cruise Lines: Didja Ever

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