Category: Automobiles

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Toyota: Try My Hybrid

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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Carnival Cruise Lines: Didja Ever

5.54K Views0 Comments

Chevrolet: Chevy Game Time

6.52K Views0 Comments

Super Bowl, the biggest TV advertising day in America, has become a crowded place. With over 50 advertisers competing for viewers' attention, how do you stand out? We decided to add another screen. Chevy Game Time ...

Citroen DS4 Manifesto Case Study

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Ford: Keyfree Login

4.58K Views0 Comments

Your smartphone becomes the key for Facebook, Twitter, Gmail... Publicité, marketing créativité www.llllitl.fr The Software "Ford Keyfree Login" automatically logs in and logs out your web accounts as you approach yo...

Ford: Roadshow Experience

4.54K Views1 Comments

Hyundai i30: Virtual Drive

4.50K Views1 Comments

If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

Juke iAd

4.16K Views0 Comments

Lexus ES: Interactive Print. Creative News

4.51K Views0 Comments

Using Lexus created technology called CinePrint, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated. A Lexus ES 2013 turns on its headlights,...

Lexus: #LexusInstafilm Case study

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Lexus brought together over 200 Instagrammers for the "world's first creative collaboration." While we don't believe that it is the world's first... they had a brilliant idea. Their goal was to make a film featuring t...

Mahindra: Spark the Rise

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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Mercedes-Benz Tweet Race

7.20K Views2 Comments

The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars.  The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Peugeot: Car Showcase

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This Case Study is among the first case studies to leverage the Pinterest platform for marketing a brand.

The BMW i-Window

4.87K Views0 Comments

The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...

Toyota Prius C: Game of Life

5.29K Views0 Comments

Toyota: Prius Goes Plural

6.26K Views0 Comments

Volkswagen Polo: “Polowers”

5.28K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Volkswagen: Street Quest

4.82K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Volkswagen: The People’s Car Project

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In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

Volkswagen: Twitter Zoom Case Study

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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...