Category: Beverages

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Polar Beer: The Cell Phone Nullifier

21.42K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Pepsi Refresh Project

5.63K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Coca-cola: The Dance Vending Machine

5.93K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Coca Cola: Sing For Me Vending Machine

6.35K Views0 Comments

The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time

Coopers 62 ‘You know who you are’

4.72K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Bacardi Walk The Line: Drink Responsibly

6.95K Views0 Comments

Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Corona: Find your Beach

7.55K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Khortytsa Vodka: Ice Case Study

4.99K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Desparados Beer – YouTube Takeover

5.00K Views0 Comments

Cocacola: Happiness Dispenser Campaign

7.38K Views0 Comments

The first coke dispenser machine that gives free wifi data credits.

Carlsberg: 3D TV Cinema Experience

5.64K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Pepsi Likers

5.67K Views0 Comments

How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!

Carlsberg’s Biker Stunt at the theatre

5.07K Views0 Comments

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Coca-Cola: Mini Me

8.60K Views0 Comments

Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.

Perrier: The Perrier Mansion

5.44K Views0 Comments

The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!

Heineken’s Champion League Match V/S Musical Concert

10.43K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Pepsi: Jeff Gordon Test Drive Case Study

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Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Le Club Perrier

5.19K Views0 Comments

"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Jim Beam Ghost Bar

5.13K Views0 Comments

Switcheroo

4.39K Views0 Comments

As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Kingfisher: The Good Times Dispenser

7.03K Views0 Comments

In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Contrex: Ma Contrexperience

5.19K Views0 Comments

Margaritaville Case Study

5.27K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

Skyfall – Unlock the 007 in you with Coke Zero

10.15K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Cocacola: Share a Coke Case Study

10.37K Views0 Comments

Pepsi: Tweet20 Case Study

5.06K Views0 Comments

This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

Cocacola: Chok Case Study

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Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone's screen,...

Heineken U Code

5.84K Views0 Comments

This video is a case study showing Heineken's campaign on Heineken Open'er Festival.

Nescafe: Cover Photo Unveil Case Study

5.52K Views0 Comments

Heineken – The Candidate

7.18K Views0 Comments

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

Heineken: Social Christmas Tree

5.77K Views0 Comments

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

TAGWORDS – Cannes Lions 2018 – Case Study

379 Views0 Comments

Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

Bundaberg Rum: Watermark CSR Case Study

5.52K Views0 Comments

In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...

Chivas Regal: Art of Hosting (a party)

6.44K Views0 Comments

Coca Cola First Ever Drinkable Advertising Campaign

482 Views0 Comments

80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...

Big Bold Grolch – Case Study

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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Lyons: Puts the talk into tea

5.68K Views0 Comments

Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Cocacola: Polar Bears Super Bowl Case Study

7.09K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Coca Cola – Phone Booth Campaign – UAE

693 Views0 Comments

A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...