Category: Beverages

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Polar Beer: The Cell Phone Nullifier

21.43K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Heineken’s Champion League Match V/S Musical Concert

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If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Cocacola: Share a Coke Case Study

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Pepsi: Jeff Gordon Test Drive Case Study

10.18K Views0 Comments

Riding along with Gordon and the salesman is a prominently displayed can of Pepsi Max ... because the video is a commercial. Uploaded to Youtube by Pepsi on Tuesday, the video racked up more than 7 million views by Th...

Skyfall – Unlock the 007 in you with Coke Zero

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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Coca-Cola: Mini Me

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Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.

Corona: Find your Beach

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Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Cocacola: Happiness Dispenser Campaign

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The first coke dispenser machine that gives free wifi data credits.

Heineken – The Candidate

7.19K Views0 Comments

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

Cocacola: Polar Bears Super Bowl Case Study

7.09K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Kingfisher: The Good Times Dispenser

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In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Bacardi Walk The Line: Drink Responsibly

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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Cocacola: Chok Case Study

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Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone's screen,...

Chivas Regal: Art of Hosting (a party)

6.44K Views0 Comments

Coca Cola: Sing For Me Vending Machine

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The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

Coca-cola: The Dance Vending Machine

5.94K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Heineken U Code

5.85K Views0 Comments

This video is a case study showing Heineken's campaign on Heineken Open'er Festival.

Cocacola: Romanian Swap

5.83K Views0 Comments

Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!

Heineken: Social Christmas Tree

5.77K Views0 Comments

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Lyons: Puts the talk into tea

5.69K Views0 Comments

Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Pepsi Likers

5.68K Views0 Comments

How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!

Carlsberg: 3D TV Cinema Experience

5.64K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Pepsi Refresh Project

5.64K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Nescafe: Cover Photo Unveil Case Study

5.53K Views0 Comments

Bundaberg Rum: Watermark CSR Case Study

5.52K Views0 Comments

In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...

Perrier: The Perrier Mansion

5.45K Views0 Comments

The iAd always gave exciting opportunities for brands to engage audiences with innovative campaigns. This is one of them!

Margaritaville Case Study

5.28K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

Andes Beer Tele Transporter

5.20K Views0 Comments

Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying

Le Club Perrier

5.20K Views0 Comments

"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Contrex: Ma Contrexperience

5.19K Views0 Comments

Jim Beam Ghost Bar

5.14K Views0 Comments

Carlsberg’s Biker Stunt at the theatre

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Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Pepsi: Tweet20 Case Study

5.07K Views0 Comments

This is the first ever cricket tournament on twitter. One of the innovative campaigns a brand could run only using Twitter. Although the experience might not be as great as Wheat thins, for a campaign that might have ...

Desparados Beer – YouTube Takeover

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Khortytsa Vodka: Ice Case Study

4.99K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Big Bold Grolch – Case Study

4.81K Views0 Comments

Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Coopers 62 ‘You know who you are’

4.73K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Switcheroo

4.40K Views0 Comments

As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...

Corona (China) “Win an Island” – Case Study

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This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.