Category: FMCG
Wheat Thins: Twitter Case Study
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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
Lacta : The Love Story
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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
Ben & Jerry’s Capture Euphoria Instagram Contest
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The “Kit Kat-Mail” Case Study
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Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...
Snickers: You are not you, when you’re hungry!
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To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
Kit Kat – Poster Chair
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This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.
Lacta: The Sweetest part of my life
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See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...
Kit Kat: Break Delivery
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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
LAFA: The get-laid-list
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M&M: Find Red Case Study
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Heinz Get Well Soup case study
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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
Truva’s Broken Hearts
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The digital personalized media campaign, for Tnuva's Chocolate Dessert.
LAFA: How did you use your number?
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The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!
Fantastic Delites: How far would you go?
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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
CIF Cleans Romania
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Doritos #BoldStage Case Study
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
TimTam: Truly Madly Tim Tam
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The Generous Store
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For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...
Skittles: Telekinize The Rainbow
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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
Bulls Eye: BulldozerBQ
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Land Lakes: Cheese Chatter Case Study
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Lunchables: Now with Fruit Launch
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American ROM
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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
Skittles: Skittling Championships
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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
Rihanna Doritos Late Nights
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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
Pizza Hut: Juan Time
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Oreo: Daily Twist Case study
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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
JELL-O Pudding Face
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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
Jesus Loves Kit-Kat
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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...
Hellmann’s Recipe Cart
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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
Magnum: Pleasure Hunt across Amsterdam
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Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
Skittles – Update the Rainbow
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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...
Kraft: ID Gum
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Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...
Cadbury RollPack
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This video highlights YouTube Innovations that help in spreading brand awareness!
Oscar Mayor: The Great American Bacon Barter Case Study
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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
Kotex Hong Kong: Softness Surprise
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How do you get women to talk about something they don't want to talk about?
Granata Pet: Check in, Snack out
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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
Lacta: Love in the end
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
Skittles: Mob the Rainbow
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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.