Category: FMCG
Wheat Thins: Twitter Case Study
5.94K Views2 Comments0 Likes
The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
Lacta : The Love Story
4.89K Views1 Comments0 Likes
To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
Ben & Jerry’s Capture Euphoria Instagram Contest
6.65K Views1 Comments0 Likes
The “Kit Kat-Mail” Case Study
8.69K Views1 Comments1 Likes
Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...
Kit Kat – Poster Chair
6.49K Views1 Comments1 Likes
This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.
Lacta: The Sweetest part of my life
5.16K Views1 Comments1 Likes
See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...
Stride Innovative Banner Ad
5.66K Views0 Comments0 Likes
A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?
Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study
13.23K Views0 Comments1 Likes
This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...
Lacta: The Video Clip
5.47K Views0 Comments0 Likes
Kit Kat: Break Delivery
7.04K Views0 Comments0 Likes
Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
LAFA: The get-laid-list
5.32K Views0 Comments0 Likes
M&M: Find Red Case Study
10.02K Views0 Comments6 Likes
How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Heinz Get Well Soup case study
6.32K Views0 Comments0 Likes
The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
Truva’s Broken Hearts
5.07K Views0 Comments1 Likes
The digital personalized media campaign, for Tnuva's Chocolate Dessert.
LAFA: How did you use your number?
5.87K Views0 Comments1 Likes
The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!
Stride Gum: Spit out your gum, or we’ll find you!
1.37K Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Fantastic Delites: How far would you go?
7.91K Views0 Comments2 Likes
As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
CIF Cleans Romania
8.88K Views0 Comments0 Likes
Doritos #BoldStage Case Study
7.72K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...
TimTam: Truly Madly Tim Tam
5.54K Views0 Comments0 Likes
Stride: Mad Intense Gum Case Study
1.59K Views0 Comments0 Likes
The Generous Store
5.79K Views0 Comments0 Likes
For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...
Skittles: Telekinize The Rainbow
4.88K Views0 Comments1 Likes
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
Bulls Eye: BulldozerBQ
9.70K Views0 Comments1 Likes
Land Lakes: Cheese Chatter Case Study
6.56K Views0 Comments0 Likes
Lunchables: Now with Fruit Launch
6.13K Views0 Comments0 Likes
TIDE: It’s a Tide Ad! – Case Study
691 Views0 Comments0 Likes
The Super Bowl has long provided a platform for the USA's biggest brands to prove their creative worth. In 2017 Tide and Saatchi & Saatchi did this with Bradshaw Stain, a live broadcast hijacking which confused viewer...
American ROM
4.87K Views0 Comments0 Likes
American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
Skittles: Skittling Championships
6.42K Views0 Comments0 Likes
Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign ...
Rihanna Doritos Late Nights
6.11K Views0 Comments2 Likes
Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
Pizza Hut: Juan Time
7.05K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Oreo: Daily Twist Case study
6.42K Views0 Comments0 Likes
Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
The Oreo Eclipse – Case Study
779 Views0 Comments2 Likes
Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
JELL-O Pudding Face
32.99K Views0 Comments0 Likes
This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
Jesus Loves Kit-Kat
5.01K Views0 Comments0 Likes
In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...
Hellmann’s Recipe Cart
12.65K Views0 Comments1 Likes
In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
Magnum: Pleasure Hunt across Amsterdam
6.89K Views0 Comments1 Likes
Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
HUL Active Wheel Rural Mobile Campaign – Case Study
1.21K Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Skittles – Update the Rainbow
5.44K Views0 Comments0 Likes
Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...