5.31K Views2 Comments0 Likes
The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
4.43K Views1 Comments0 Likes
To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
6.11K Views1 Comments0 Likes
6.93K Views1 Comments1 Likes
Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...
6.71K Views1 Comments0 Likes
To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
5.93K Views1 Comments1 Likes
This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.
4.69K Views1 Comments1 Likes
See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...
6.37K Views0 Comments0 Likes
Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
8.45K Views0 Comments5 Likes
How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
5.82K Views0 Comments0 Likes
The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
6.08K Views0 Comments1 Likes
A mobile case study of Magnum 5 Kisses
7.35K Views0 Comments2 Likes
As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
8.25K Views0 Comments0 Likes
6.74K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
5.06K Views0 Comments0 Likes
4.93K Views0 Comments0 Likes
For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...
4.34K Views0 Comments1 Likes
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
9.01K Views0 Comments1 Likes
6.00K Views0 Comments0 Likes
5.56K Views0 Comments0 Likes
4.37K Views0 Comments0 Likes
American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
5.03K Views0 Comments0 Likes
Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
5.39K Views0 Comments2 Likes
Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
6.42K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
5.78K Views0 Comments0 Likes
Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
32.11K Views0 Comments0 Likes
This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
4.46K Views0 Comments0 Likes
In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...
11.93K Views0 Comments0 Likes
In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
6.02K Views0 Comments1 Likes
Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
4.87K Views0 Comments0 Likes
Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...
4.76K Views0 Comments0 Likes
This video highlights YouTube Innovations that help in spreading brand awareness!
12.30K Views0 Comments1 Likes
Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
6.52K Views0 Comments1 Likes
How do you get women to talk about something they don't want to talk about?
5.34K Views0 Comments0 Likes
The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
5.13K Views0 Comments0 Likes
Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
5.24K Views0 Comments0 Likes
A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.