Category: FMCG
Stride: Mad Intense Gum Case Study
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Stride Gum: Spit out your gum, or we’ll find you!
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
M&M: Find Red Case Study
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Bulls Eye: BulldozerBQ
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CIF Cleans Romania
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Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study
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This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...
Avonmore: Peakfresh.ie Case Study
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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Klik: Whatsapp Campaign Case Study
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Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
Kotex Hong Kong: Softness Surprise
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How do you get women to talk about something they don't want to talk about?
Snickers: You are not you, when you’re hungry!
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To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
Hellmann’s Recipe Cart
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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
Pizza Hut: Juan Time
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Land Lakes: Cheese Chatter Case Study
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Doritos #BoldStage Case Study
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
Kit Kat: Break Delivery
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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
Pringles: Endless Banner
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CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...
Temptations: KittyCat Hijack
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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
Lacta: Love in the end
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
Oscar Mayor: The Great American Bacon Barter Case Study
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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
Kraft: ID Gum
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Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...
Ben & Jerry’s Capture Euphoria Instagram Contest
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Skittles: Skittling Championships
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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
Skittles: Telekinize The Rainbow
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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
Fantastic Delites: How far would you go?
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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
Heinz Get Well Soup case study
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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
Lacta: The Video Clip
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Lacta: Surprises
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Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website. Also see, Lacta - The Sweetest Part of...
Fantastic Delights: Vending Machine
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Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...
Granata Pet: Check in, Snack out
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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
Wheat Thins: Twitter Case Study
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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
Magnum: Pleasure Hunt across Amsterdam
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Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
Oreo: Daily Twist Case study
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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
Lunchables: Now with Fruit Launch
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TimTam: Truly Madly Tim Tam
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LAFA: How did you use your number?
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The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!
LAFA: The get-laid-list
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Stride Innovative Banner Ad
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A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?
Pedigree Adoption Drive
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
Skittles: Mob the Rainbow
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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.