Category: FMCG
M&M: Find Red Case Study
7.96K Views0 Comments5 Likes
How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Bulls Eye: BulldozerBQ
8.82K Views0 Comments1 Likes
CIF Cleans Romania
8.07K Views0 Comments0 Likes
Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study
11.94K Views0 Comments1 Likes
This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...
Avonmore: Peakfresh.ie Case Study
6.28K Views0 Comments0 Likes
Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Klik: Whatsapp Campaign Case Study
11.06K Views0 Comments2 Likes
Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
Kotex Hong Kong: Softness Surprise
6.37K Views0 Comments1 Likes
How do you get women to talk about something they don't want to talk about?
Snickers: You are not you, when you’re hungry!
6.43K Views1 Comments0 Likes
To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
Hellmann’s Recipe Cart
11.68K Views0 Comments0 Likes
In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
Pizza Hut: Juan Time
6.26K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Land Lakes: Cheese Chatter Case Study
5.80K Views0 Comments0 Likes
Doritos #BoldStage Case Study
6.54K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
Kit Kat: Break Delivery
6.17K Views0 Comments0 Likes
Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
Pringles: Endless Banner
5.66K Views0 Comments1 Likes
CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...
Temptations: KittyCat Hijack
5.89K Views0 Comments2 Likes
Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
Lacta: Love in the end
4.97K Views0 Comments0 Likes
Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
Oscar Mayor: The Great American Bacon Barter Case Study
12.08K Views0 Comments1 Likes
Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
Kraft: ID Gum
5.88K Views0 Comments3 Likes
Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...
Ben & Jerry’s Capture Euphoria Instagram Contest
5.97K Views1 Comments0 Likes
Skittles: Skittling Championships
4.88K Views0 Comments0 Likes
Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
Skittles: Telekinize The Rainbow
4.20K Views0 Comments1 Likes
Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
Fantastic Delites: How far would you go?
7.19K Views0 Comments2 Likes
As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
Heinz Get Well Soup case study
5.69K Views0 Comments0 Likes
The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
Lacta: The Video Clip
4.93K Views0 Comments0 Likes
Lacta: Surprises
4.98K Views0 Comments0 Likes
Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website. Also see, Lacta - The Sweetest Part of...
Fantastic Delights: Vending Machine
3.96K Views0 Comments0 Likes
Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...
Granata Pet: Check in, Snack out
5.20K Views0 Comments0 Likes
The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
Wheat Thins: Twitter Case Study
5.16K Views2 Comments0 Likes
The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
Magnum: Pleasure Hunt across Amsterdam
5.82K Views0 Comments1 Likes
Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
Oreo: Daily Twist Case study
5.60K Views0 Comments0 Likes
Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
Lunchables: Now with Fruit Launch
5.41K Views0 Comments0 Likes
TimTam: Truly Madly Tim Tam
4.96K Views0 Comments0 Likes
LAFA: How did you use your number?
5.18K Views0 Comments1 Likes
The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!
LAFA: The get-laid-list
4.69K Views0 Comments0 Likes
Stride Innovative Banner Ad
4.95K Views0 Comments0 Likes
A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?
Pedigree Adoption Drive
5.54K Views0 Comments0 Likes
The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
Skittles: Mob the Rainbow
5.14K Views0 Comments0 Likes
A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.
Kit Kat – Poster Chair
5.70K Views1 Comments1 Likes
This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.
The “Kit Kat-Mail” Case Study
6.65K Views1 Comments1 Likes
Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...