Category: FMCG

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Snapple: Best Stuff on Earth

5.43K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Skittles: Skittling Championships

4.78K Views0 Comments

Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

The “Kit Kat-Mail” Case Study

6.45K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Snickers: You are not you, when you’re hungry!

6.16K Views1 Comments

To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

Kraft: ID Gum

5.72K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Skittles: Telekinize The Rainbow

4.06K Views0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Lacta: The Sweetest part of my life

4.55K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Fantastic Delites: How far would you go?

7.11K Views0 Comments

As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.

Kit Kat – Poster Chair

5.60K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Heinz Get Well Soup case study

5.58K Views0 Comments

The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

Truva’s Broken Hearts

4.47K Views0 Comments

The digital personalized media campaign, for Tnuva's Chocolate Dessert.

Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study

11.72K Views0 Comments

This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...

Lacta : The Love Story

4.25K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Oreo: Daily Twist Case study

5.45K Views0 Comments

Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Lacta: The Video Clip

4.86K Views0 Comments

Lunchables: Now with Fruit Launch

5.30K Views0 Comments

Pizza Hut: Juan Time

6.14K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Bulls Eye: BulldozerBQ

8.69K Views0 Comments

Wheat Thins: Twitter Case Study

5.06K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

CIF Cleans Romania

7.93K Views0 Comments

Lacta: Surprises

4.88K Views0 Comments

Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website.  Also see, Lacta - The Sweetest Part of...

M&M: Find Red Case Study

7.71K Views0 Comments

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

Magnum: Pleasure Hunt across Amsterdam

5.72K Views0 Comments

Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...

TimTam: Truly Madly Tim Tam

4.88K Views0 Comments

LAFA: The get-laid-list

4.59K Views0 Comments

Kit Kat: Break Delivery

6.01K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Granata Pet: Check in, Snack out

5.08K Views0 Comments

The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Cadbury RollPack

4.61K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Klik: Whatsapp Campaign Case Study

10.85K Views0 Comments

Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Avonmore: Peakfresh.ie Case Study

6.17K Views0 Comments

Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Temptations: KittyCat Hijack

5.79K Views0 Comments

Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Rihanna Doritos Late Nights

5.17K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Fantastic Delights: Vending Machine

3.86K Views0 Comments

Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...

American ROM

4.20K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Land Lakes: Cheese Chatter Case Study

5.70K Views0 Comments

MCM Pizza

5.29K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Pringles: Endless Banner

5.52K Views0 Comments

CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...

The Generous Store

4.67K Views0 Comments

For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...

Magnum: 5 Kisses Case Study

5.78K Views0 Comments

A mobile case study of Magnum 5 Kisses

Kotex Hong Kong: Softness Surprise

6.28K Views0 Comments

How do you get women to talk about something they don't want to talk about?

Page 1 of 212