Category: FMCG

Sort: Date | Title | Views | | Comments | Random Sort Descending
View:

American ROM

4.87K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Avonmore: Peakfresh.ie Case Study

7.08K Views0 Comments

Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Ben & Jerry’s Capture Euphoria Instagram Contest

6.65K Views1 Comments

Bulls Eye: BulldozerBQ

9.70K Views0 Comments

Cadbury RollPack

5.22K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

CIF Cleans Romania

8.88K Views0 Comments

Doritos #BoldStage Case Study

7.72K Views0 Comments

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...

Fantastic Delights: Vending Machine

4.57K Views0 Comments

Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...

Fantastic Delites: How far would you go?

7.91K Views0 Comments

As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.

Granata Pet: Check in, Snack out

5.91K Views0 Comments

The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Heinz Get Well Soup case study

6.32K Views0 Comments

The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

Hellmann’s Recipe Cart

12.65K Views0 Comments

In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

HUL Active Wheel Rural Mobile Campaign – Case Study

1.21K Views0 Comments

Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...

JELL-O Pudding Face

32.99K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Jesus Loves Kit-Kat

5.01K Views0 Comments

In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study

13.23K Views0 Comments

This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...

Kit Kat – Poster Chair

6.49K Views1 Comments

This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Kit Kat: Break Delivery

7.04K Views0 Comments

Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Klik: Whatsapp Campaign Case Study

12.28K Views0 Comments

Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Kotex Hong Kong: Softness Surprise

7.11K Views0 Comments

How do you get women to talk about something they don't want to talk about?

Kraft: ID Gum

6.75K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Lacta : The Love Story

4.89K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Lacta: Love in the end

5.70K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Lacta: Surprises

5.58K Views0 Comments

Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website.  Also see, Lacta - The Sweetest Part of...

Lacta: The Sweetest part of my life

5.16K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Lacta: The Video Clip

5.47K Views0 Comments

LAFA: How did you use your number?

5.87K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LAFA: The get-laid-list

5.32K Views0 Comments

Land Lakes: Cheese Chatter Case Study

6.56K Views0 Comments

LifeBouy Hand Washing Campaign

1.75K Views0 Comments

Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...

Lunchables: Now with Fruit Launch

6.13K Views0 Comments

M&M: Find Red Case Study

10.02K Views0 Comments

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

Magnum: 5 Kisses Case Study

6.91K Views0 Comments

A mobile case study of Magnum 5 Kisses

Magnum: Pleasure Hunt across Amsterdam

6.89K Views0 Comments

Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...

MCM Pizza

6.52K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Oreo: Daily Twist Case study

6.42K Views0 Comments

Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Oscar Mayor: The Great American Bacon Barter Case Study

12.97K Views0 Comments

Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...

Pedigree Adoption Drive

6.58K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Pizza Hut: Juan Time

7.05K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Pringles: Endless Banner

6.61K Views0 Comments

CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'...