Category: FMCG

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American ROM

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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Avonmore: Peakfresh.ie Case Study

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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Ben & Jerry’s Capture Euphoria Instagram Contest

5.97K Views1 Comments

Bulls Eye: BulldozerBQ

8.82K Views0 Comments

Cadbury RollPack

4.65K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

CIF Cleans Romania

8.07K Views0 Comments

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Fantastic Delights: Vending Machine

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Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...

Fantastic Delites: How far would you go?

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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.

Granata Pet: Check in, Snack out

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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!

Heinz Get Well Soup case study

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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.

Hellmann’s Recipe Cart

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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

JELL-O Pudding Face

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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Jesus Loves Kit-Kat

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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Johnson & Johnson (China): ‘Pump It Forward’ Campaign Case Study

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This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...

Kit Kat – Poster Chair

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This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.

Kit Kat: Break Delivery

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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Klik: Whatsapp Campaign Case Study

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Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!

Kotex Hong Kong: Softness Surprise

6.37K Views0 Comments

How do you get women to talk about something they don't want to talk about?

Kraft: ID Gum

5.88K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Lacta : The Love Story

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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Lacta: Love in the end

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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Lacta: Surprises

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Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website.  Also see, Lacta - The Sweetest Part of...

Lacta: The Sweetest part of my life

4.60K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Lacta: The Video Clip

4.93K Views0 Comments

LAFA: How did you use your number?

5.18K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LAFA: The get-laid-list

4.69K Views0 Comments

Land Lakes: Cheese Chatter Case Study

5.80K Views0 Comments

Lunchables: Now with Fruit Launch

5.41K Views0 Comments

M&M: Find Red Case Study

7.96K Views0 Comments

How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

Magnum: 5 Kisses Case Study

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A mobile case study of Magnum 5 Kisses

Magnum: Pleasure Hunt across Amsterdam

5.82K Views0 Comments

Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...

MCM Pizza

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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Oreo: Daily Twist Case study

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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...

Oscar Mayor: The Great American Bacon Barter Case Study

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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Pringles: Endless Banner

5.66K Views0 Comments

CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...

Rihanna Doritos Late Nights

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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Skittles – Update the Rainbow

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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

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