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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
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This case study describes a Johnson's Baby campaign in China which launched a social movement - 'Pump It Forward' - to help mothers who need to pump and store their breast milk after a return to work. This included pr...
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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
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Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
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Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
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To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
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How do you get women to talk about something they don't want to talk about?
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...
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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
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A mobile case study of Magnum 5 Kisses
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Most of us have seen & played their incredible Pleasure Hunt Campaigns on the Web. This time, Magnum decided to take it offline at Amsterdam. However they used a similar concept used in the Swedish Post Campaign: ...
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This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.
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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
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Sure Oreo is an awesome brand when it comes to engaging people with its kidvertising tactics but this campaign purely ran on Facebook with content innovation. The campaign gained huge interaction with a combination of...
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
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Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website. Also see, Lacta - The Sweetest Part of...
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