Category: FMCG

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Jesus Loves Kit-Kat

4.36K Views0 Comments

In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Rihanna Doritos Late Nights

5.31K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Truva’s Broken Hearts

4.57K Views0 Comments

The digital personalized media campaign, for Tnuva's Chocolate Dessert.

Lacta : The Love Story

4.35K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

MCM Pizza

5.48K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Snapple: Best Stuff on Earth

5.56K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Lacta: The Sweetest part of my life

4.64K Views1 Comments

See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...

Cadbury RollPack

4.68K Views0 Comments

This video highlights YouTube Innovations that help in spreading brand awareness!

Skittles – Update the Rainbow

4.78K Views0 Comments

Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

JELL-O Pudding Face

32.01K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

American ROM

4.31K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

The Generous Store

4.82K Views0 Comments

For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...

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