Category: Consumer Goods
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
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Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
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Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone's screen,...
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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
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May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...
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The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...
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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!
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"I am An Xiaoqi" Wo shi An Xiaoqi is a video entertainment series Thoughtful China Creative started in December 2011. Targeted at a young female demographic in 1st - 3rd tier cities throughout China this series cente...
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This case study video showcases a particularly successful BBH product launch campaign for Lynx.
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Twitter Case Study. Fuel the car with your tweets :P
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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!
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A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.
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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
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As part of the research into human/snack behaviour, the brand built a special laboratory to see how far subjects would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.
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Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
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The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...
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The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time
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Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!
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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
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To launch the new Autumn Winter collection with us, we went social and carried out 'India's first Tweeple powered billboard!' There are 52 Fridays in a year, and 52 Shirts were up for the grabs. We launched the Hot F...
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Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...
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If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...
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The Agency enabled Heinz's Facebook fans to send personalised cans of 'get well' soup to sick friends, attracting 100k new fans.
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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...