Category: Consumer Goods
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This Case Study is among the first case studies to leverage the Pinterest platform for marketing a brand.
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Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...
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A rather unique case study where after hours of painting walls, Dulux created a stop-motion Video as a commercial.
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
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This video is a case study showing Heineken's campaign on Heineken Open'er Festival.
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A Case Study on how Skittles converted people who liked the page Skittles on Facebook to Fans.
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This Case Study shows how the Kit Kat brand came to life by creating a billboard poster with a chair, consumers could remove and take a break in.
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American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...
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Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...
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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...
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Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
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Parents can make matters worse. Schools don't know what to do. Anti-bullying laws backfire. The rumors, gossip, hateful and hurtful behavior that girls engage in are often an attempt to cover up their own fears and fl...
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An overwhelming case study about the Old Spice Campaign - The Man you man can smell like
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Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.
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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
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Using Lexus created technology called CinePrint, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated. A Lexus ES 2013 turns on its headlights,...
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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...
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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
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Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...
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Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...
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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...
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As part of its 'Switcheroo' campaign, The Australian energy drink V challenged young Swedes to write whatever they want on a friend´s Facebook wall for one hour. Their only problem is that their friend could update yo...
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The New Lynx Excite, even angels will fall was one of the brilliant display of Augmented Reality Technology used in Marketing Promotions.
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If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...
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Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?
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See how Lacta, the leading milk chocolate brand in Greece, managed to grow its Facebook page into the most popular of any brand in the country, through a Facebook application that enabled users to express and share th...
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In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...
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Lynx Rise launched this campaign to support the launch of Lynx Rise Morning Shower Gel. All we got to say is - Wake Up & Stay Alert!
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This video highlights YouTube Innovations that help in spreading brand awareness!