Category: Sportsgear
Nike: Instaposters
8.14K Views0 Comments7 Likes
Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
Nike: Young Masters, Beijing, China
5.00K Views0 Comments1 Likes
May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...
Nike: Dance to Draw
5.01K Views0 Comments2 Likes
Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!
Nike+Present Fuelband Campaign
4.36K Views0 Comments1 Likes
Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
Adidas: Window Shopping
4.44K Views0 Comments0 Likes
Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...
Jordan Melo M8: 3D Water Projections Case Study
4.06K Views0 Comments2 Likes
Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...
Nike: I AM PLAYR Case Study
4.29K Views0 Comments0 Likes
Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
Pilpel – The New Collection
3.60K Views0 Comments0 Likes
The North Face, Red Flags
5.21K Views0 Comments1 Likes
To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.