Category: Sportsgear
Nike – Dream Crazy – Ad Campaign – Case Study
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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
Snaptivity – Cannes Lions 2018 (Case Study)
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Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.
Audi R8 : Gone in 5 seconds Case Study
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The new Audi R8 can do 0-100km/h in 3.5 seconds. They noticed that people usually skip the ads before a YouTube video after 5 seconds. So, they took a media space that people stop engaging with after 5 seconds and use...
NIKE ON DEMAND – Case Study
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Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”
Nike: Instaposters
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Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
Nike: Young Masters, Beijing, China
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May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...
Nike: Dance to Draw
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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!
Nike+Present Fuelband Campaign
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Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
Adidas: Window Shopping
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Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...
Jordan Melo M8: 3D Water Projections Case Study
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Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...
Nike: I AM PLAYR Case Study
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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
Pilpel – The New Collection
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The North Face, Red Flags
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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.
