Category: Digital
Nanhi Kali: Powerless Queen
945 Views0 Comments2 Likes
The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Stride: Mad Intense Gum Case Study
710 Views0 Comments0 Likes
Stride Gum: Spit out your gum, or we’ll find you!
576 Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Cocacola: Share a Coke Case Study
9.75K Views0 Comments9 Likes
Ikea: Great Home Studies
9.55K Views0 Comments7 Likes
IKEA proved that it has solution even for the most weird families.
KFC: Little Money Big Fun Campaign
6.13K Views0 Comments1 Likes
M&M: Find Red Case Study
9.02K Views0 Comments5 Likes
How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Canal+: Being the Bear
5.08K Views0 Comments2 Likes
UN: The Autocomplete Truth
3.99K Views0 Comments0 Likes
Terre des Hommes: Sweetie
10.47K Views0 Comments4 Likes
Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...
Visit Melbourne: Remote Control Tourist
7.29K Views0 Comments0 Likes
The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
Mr. Delivery: Fire the Chef
6.46K Views0 Comments1 Likes
Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
Microsoft: Graphing the Game
8.51K Views0 Comments0 Likes
For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
Avonmore: Peakfresh.ie Case Study
6.60K Views0 Comments0 Likes
Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Census Australia: Run That Town
5.18K Views0 Comments1 Likes
Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...
Snickers: You are not you, when you’re hungry!
6.97K Views0 Comments0 Likes
To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
Axe Apollo
7.61K Views0 Comments0 Likes
In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Intel and Toshiba’s “The Beauty Inside”
7.31K Views0 Comments1 Likes
"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...
RyanAir: Shut the F*ck Up!
8.14K Views0 Comments1 Likes
Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...
Pizza Hut: Juan Time
6.61K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Land Lakes: Cheese Chatter Case Study
6.18K Views0 Comments0 Likes
Becel Moms Case Study
4.67K Views0 Comments0 Likes
Doritos #BoldStage Case Study
7.06K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
MoneyControl.com – RockTheSabha
6.05K Views1 Comments1 Likes
Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...
Campaign: CSDD – IZVADĪTĀJS, Case-Study
5.80K Views0 Comments1 Likes
There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!
McDonald’s – Make Your Own Burger
5.97K Views0 Comments1 Likes
Tata Docomo: Facebook Ads Hyper Personalization
9.23K Views0 Comments2 Likes
How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!
Pringles: Endless Banner
6.13K Views0 Comments1 Likes
CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...
Axe: Susan Glenn Case Study
7.61K Views2 Comments1 Likes
Axe: Young & Mature Case Study
6.47K Views0 Comments0 Likes
One of kind video experience! Watch with 3D glasses!
360i: Twinter Wonderland Case Study
4.89K Views0 Comments0 Likes
In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
Sodimac And La Casa Eco – Skip This Behavior
4.77K Views0 Comments1 Likes
Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.
Shiner: Bocklove.com Case Study
5.88K Views0 Comments0 Likes
How a 100 old beer brand brought back the love they lost through an integrated campaign
Save The Children: Every Beat Matters
7.59K Views0 Comments3 Likes
People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...
Temptations: KittyCat Hijack
6.27K Views0 Comments2 Likes
Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
Chivas Regal: Art of Hosting (a party)
6.14K Views0 Comments0 Likes
Lacoste: Lacoste Live Launch
5.42K Views0 Comments0 Likes
How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!
Lacta: Love in the end
5.29K Views0 Comments0 Likes
Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
Oscar Mayor: The Great American Bacon Barter Case Study
12.56K Views0 Comments1 Likes
Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...