Category: Digital
Volkswagen “Technically” Digital Campaign – Case Study
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Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...
NIKE ON DEMAND – Case Study
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Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”
Amazon – Alexa Loses Her Voice
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After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...
The Oreo Eclipse – Case Study
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Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
Burn that Ad! – Burger King – Case Study
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Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
TIDE: It’s a Tide Ad! – Case Study
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The Super Bowl has long provided a platform for the USA's biggest brands to prove their creative worth. In 2017 Tide and Saatchi & Saatchi did this with Bradshaw Stain, a live broadcast hijacking which confused viewer...
Chevrolet ‘Sonic’ Campaign – Case Study
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Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...
Nanhi Kali: Powerless Queen
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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Stride: Mad Intense Gum Case Study
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Stride Gum: Spit out your gum, or we’ll find you!
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Cocacola: Share a Coke Case Study
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Ikea: Great Home Studies
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IKEA proved that it has solution even for the most weird families.
KFC: Little Money Big Fun Campaign
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M&M: Find Red Case Study
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Canal+: Being the Bear
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UN: The Autocomplete Truth
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Terre des Hommes: Sweetie
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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...
Visit Melbourne: Remote Control Tourist
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The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
Mr. Delivery: Fire the Chef
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
Microsoft: Graphing the Game
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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
Avonmore: Peakfresh.ie Case Study
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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Census Australia: Run That Town
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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...
Snickers: You are not you, when you’re hungry!
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To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...
Axe Apollo
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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Intel and Toshiba’s “The Beauty Inside”
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"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...
RyanAir: Shut the F*ck Up!
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Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...
Pizza Hut: Juan Time
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
Land Lakes: Cheese Chatter Case Study
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Becel Moms Case Study
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Doritos #BoldStage Case Study
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
MoneyControl.com – RockTheSabha
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Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...
Campaign: CSDD – IZVADĪTĀJS, Case-Study
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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!
McDonald’s – Make Your Own Burger
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Tata Docomo: Facebook Ads Hyper Personalization
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How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!
Pringles: Endless Banner
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CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'r...
Axe: Susan Glenn Case Study
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Axe: Young & Mature Case Study
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One of kind video experience! Watch with 3D glasses!
360i: Twinter Wonderland Case Study
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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
Sodimac And La Casa Eco – Skip This Behavior
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Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.
