Category: Digital

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Dela: Say something Wonderful

7.05K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Axe: Susan Glenn Case Study

7.65K Views2 Comments

Scandinavian Airlines: Pair of QR Codes

6.68K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Mahindra: Spark the Rise

6.49K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Pepsi Refresh Project

5.35K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Lacta : The Love Story

4.56K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

MoneyControl.com – RockTheSabha

6.10K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Volkswagen Polo: “Polowers”

6.38K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Dexter: Trans-media Case Study

5.96K Views1 Comments

Metropolitan Police: Choose an Ending!

4.13K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Pedigree Adoption Drive

6.06K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Visa – Solving the Credit Card Consumption issue

5.50K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Dark Knight: Why So Serious? – Batman

5.11K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Axe Anarchy

4.85K Views0 Comments

A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Shiner: Bocklove.com Case Study

5.91K Views0 Comments

How a 100 old beer brand brought back the love they lost through an integrated campaign

LAFA: The Sex Profile

4.71K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

UN: The Autocomplete Truth

4.02K Views0 Comments

Yellow Chocolate

4.56K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Mini Cooper: Facebook 2012

4.90K Views0 Comments

In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Microsoft: Graphing the Game

8.54K Views0 Comments

For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

Nike Basketball – Black Mumba

5.22K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Turquoise Cottage: Buddy Stamp

4.57K Views0 Comments

An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Carnival Cruise Lines: Didja Ever

6.85K Views0 Comments

Discover Los Angeles

5.77K Views0 Comments

A quick case study on the Los Angeles website.

Coopers 62 ‘You know who you are’

4.47K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Lunchables: Now with Fruit Launch

5.75K Views0 Comments

360i: Twinter Wonderland Case Study

4.92K Views0 Comments

In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

LAFA: The get-laid-list

4.94K Views0 Comments

Jesus Loves Kit-Kat

4.63K Views0 Comments

In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Woolmark – Fashion by Feelings

5.10K Views0 Comments

How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Nike+Present Fuelband Campaign

4.91K Views0 Comments

Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...

Terre des Hommes: Sweetie

10.51K Views0 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...

Cocacola: Polar Bears Super Bowl Case Study

6.73K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Volkswagen: Street Quest

5.24K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Nike: Young Masters, Beijing, China

5.59K Views0 Comments

May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

Jung Von Matt: Recruitment Drive

4.99K Views0 Comments

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

Volkswagen: The People’s Car Project

5.26K Views0 Comments

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

Axe: Heaven on Earth

5.03K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Axe: Young & Mature Case Study

6.49K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Toyota: Prius Goes Plural

7.06K Views0 Comments