Category: Digital

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Dela: Say something Wonderful

6.88K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Axe: Susan Glenn Case Study

7.40K Views2 Comments

Volkswagen Polo: “Polowers”

6.12K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Dexter: Trans-media Case Study

5.83K Views1 Comments

Scandinavian Airlines: Pair of QR Codes

6.54K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Mahindra: Spark the Rise

6.25K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Pepsi Refresh Project

5.27K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Lacta : The Love Story

4.49K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

MoneyControl.com – RockTheSabha

5.91K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Digital Kitchen: Meet Stanley

7.63K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Let it Ring!

4.08K Views0 Comments

Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Lady Gaga’s Workshop

4.79K Views0 Comments

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

Superdry: #Superdrive Campaign

4.89K Views0 Comments

This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

Chivas Regal: Art of Hosting (a party)

6.06K Views0 Comments

Stride Innovative Banner Ad

5.19K Views0 Comments

A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?

The North Face, Red Flags

5.93K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Brisbane Writers Festival 2012 Case Study

4.83K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

Pizza Hut: Juan Time

6.52K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Atlantic Lottery: Ask Away

4.66K Views0 Comments

Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

AT&T: A Gift That Money Can’t Buy

4.55K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

H&M: Fashion Tags

5.25K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

JELL-O Pudding Face

32.19K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

O2: Bring back the Roar

4.53K Views0 Comments

Temptations: KittyCat Hijack

6.18K Views0 Comments

Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Corona: Find your Beach

6.89K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Canal+: Being the Bear

4.98K Views0 Comments

GMP: Raffles Place Ghost

4.68K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

MTV: Gif Me More Party Case Study

5.41K Views0 Comments

To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Intel and Toshiba’s “The Beauty Inside”

7.18K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Metropolitan Police: Choose an Ending!

4.06K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Pedigree Adoption Drive

5.84K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Visa – Solving the Credit Card Consumption issue

5.41K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Dark Knight: Why So Serious? – Batman

5.02K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Axe Anarchy

4.79K Views0 Comments

A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Shiner: Bocklove.com Case Study

5.80K Views0 Comments

How a 100 old beer brand brought back the love they lost through an integrated campaign

LAFA: The Sex Profile

4.57K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

UN: The Autocomplete Truth

3.91K Views0 Comments

Yellow Chocolate

4.48K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.