Category: Digital

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Axe: Susan Glenn Case Study

7.98K Views3 Comments

Dela: Say something Wonderful

7.27K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Dexter: Trans-media Case Study

6.13K Views1 Comments

Mahindra: Spark the Rise

6.76K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Pepsi Refresh Project

5.50K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Take this Lollipop

4.90K Views1 Comments

The Most Creepiest Campaign in the world - Take this Lollipop helps users realize the amount of content they share on the web. The latter part of the video showcases how someone can use the content you shared, against...

Lacta : The Love Story

4.71K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

MoneyControl.com – RockTheSabha

6.36K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Volkswagen Polo: “Polowers”

6.61K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Scandinavian Airlines: Pair of QR Codes

6.87K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Census Australia: Run That Town

5.40K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Volkswagen: Street Quest

5.39K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Nike: Young Masters, Beijing, China

5.77K Views0 Comments

May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

Jung Von Matt: Recruitment Drive

5.14K Views0 Comments

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

NIKE ON DEMAND – Case Study

194 Views0 Comments

Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”

Volkswagen: The People’s Car Project

5.42K Views0 Comments

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

Axe: Heaven on Earth

5.15K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Axe: Young & Mature Case Study

6.66K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Toyota: Prius Goes Plural

7.31K Views0 Comments

Medtronic Resolute Integrity Case Study

6.38K Views0 Comments

Volkswagen: Twitter Zoom Case Study

5.21K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Skittles: Telekinize The Rainbow

4.66K Views0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Cocacola: Share a Coke Case Study

10.19K Views0 Comments

Ikea: Great Home Studies

10.19K Views0 Comments

IKEA proved that it has solution even for the most weird families.

LAFA: How did you use your number?

5.65K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LEGO: Festival of Play

6.22K Views0 Comments

RyanAir: Shut the F*ck Up!

8.94K Views0 Comments

Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

Volkswagen “Technically” Digital Campaign – Case Study

152 Views0 Comments

Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...

Snapple: Best Stuff on Earth

6.05K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Ikea: The E-Folder Case Study

4.79K Views0 Comments

How would you tell your customers that you store the most organized folders in the World?

McDonald’s – Make Your Own Burger

6.15K Views0 Comments

Sodimac And La Casa Eco – Skip This Behavior

4.94K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Lacta: Love in the end

5.47K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Playboy: Viral Bunnies

4.55K Views0 Comments

Watch it, you'll get the message :-) Safe for under 18's too!

U.S Cellular: Call Someone Who Cares

5.41K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Snickers: You are not you, when you’re hungry!

7.25K Views0 Comments

To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

Nöjesbladet: The Invite

4.71K Views0 Comments

Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...

LEGO: Duplo Evolution

5.19K Views0 Comments

Visit Melbourne: Remote Control Tourist

7.48K Views0 Comments

The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.