Category: Digital
Dexter: Trans-media Case Study
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Chivas Regal: Art of Hosting (a party)
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Digital Kitchen: Meet Stanley
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What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...
MTV: Gif Me More Party Case Study
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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.
Huggies Go Pro
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Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...
Volkswagen: Twitter Zoom Case Study
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
JELL-O Pudding Face
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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
Atlantic Lottery: Ask Away
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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
Mini Cooper: Facebook 2012
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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
Lacta : The Love Story
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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
Nöjesbladet: The Invite
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Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...
Avonmore: Peakfresh.ie Case Study
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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Jesus Loves Kit-Kat
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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...
Ikea: The E-Folder Case Study
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How would you tell your customers that you store the most organized folders in the World?
Stride Gum: Spit out your gum, or we’ll find you!
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Dark Knight: Why So Serious? – Batman
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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...
Yes TV: Meet Deus
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The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.
Sony Ericsson: Xperiments
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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!
Microsoft: Graphing the Game
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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
H&M: Fashion Tags
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H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.
Ikea: Catalogue for Rent
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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
Shiner: Bocklove.com Case Study
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How a 100 old beer brand brought back the love they lost through an integrated campaign
Stride: Mad Intense Gum Case Study
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Coopers 62 ‘You know who you are’
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Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...
Pedigree Adoption Drive
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
LEGO: Festival of Play
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Playboy: Viral Bunnies
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Watch it, you'll get the message :-) Safe for under 18's too!
Nanhi Kali: Powerless Queen
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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Yellow Pages – Hidden Pizza
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
Stride Innovative Banner Ad
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A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?
U.S Cellular: Call Someone Who Cares
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A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.
Becel Moms Case Study
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Nike: I AM PLAYR Case Study
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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
LEGO: Duplo Evolution
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Visit Melbourne: Remote Control Tourist
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The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
Dominoes Pizza – You got 30 minutes
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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
Union Insurance: The Pink Squad
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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
360i: Twinter Wonderland Case Study
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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
Volkswagen: The People’s Car Project
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In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...
Corona: Find your Beach
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Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...