Category: Digital

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Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Axe: Young & Mature Case Study

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One of kind video experience! Watch with 3D glasses!

McDonald’s – Make Your Own Burger

6.23K Views0 Comments

Medtronic Resolute Integrity Case Study

6.48K Views0 Comments

Amazon – Alexa Loses Her Voice

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After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...

Campaign: CSDD – IZVADĪTĀJS, Case-Study

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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

Let it Ring!

4.33K Views0 Comments

Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Take this Lollipop

4.99K Views1 Comments

The Most Creepiest Campaign in the world - Take this Lollipop helps users realize the amount of content they share on the web. The latter part of the video showcases how someone can use the content you shared, against...

Chevrolet ‘Sonic’ Campaign – Case Study

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Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...

Lady Gaga’s Workshop

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In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

Dela: Say something Wonderful

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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

Big Bold Grolch – Case Study

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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Nike Basketball – Black Mumba

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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Axe Anarchy

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A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Pepsi Refresh Project

5.60K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Jung Von Matt: Recruitment Drive

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A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

O2: Bring back the Roar

4.87K Views0 Comments

Ikea: Great Home Studies

10.43K Views0 Comments

IKEA proved that it has solution even for the most weird families.

JELL-O Pudding Face

32.77K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Carnival Cruise Lines: Didja Ever

7.25K Views0 Comments

H&M: Fashion Tags

5.66K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

Cocacola: Polar Bears Super Bowl Case Study

7.07K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Cocacola: Share a Coke Case Study

10.33K Views0 Comments

Corona: Find your Beach

7.50K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Snapple: Best Stuff on Earth

6.12K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Lunchables: Now with Fruit Launch

5.99K Views0 Comments

Census Australia: Run That Town

5.48K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Pringles: Endless Banner

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CHALLENGE An iconic brand with unique packaging, Pringles was looking for an innovative way to engage with its community. The main objective of this campaign was to make consumers think about Pringles—even when they'...

Ikea: The E-Folder Case Study

4.87K Views0 Comments

How would you tell your customers that you store the most organized folders in the World?

Woolmark – Fashion by Feelings

5.30K Views0 Comments

How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Volkswagen: The People’s Car Project

5.51K Views0 Comments

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

Union Insurance: The Pink Squad

5.58K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Stride Innovative Banner Ad

5.51K Views0 Comments

A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?

LAFA: The Sex Profile

5.01K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Truva’s Broken Hearts

4.95K Views0 Comments

The digital personalized media campaign, for Tnuva's Chocolate Dessert.