Category: Digital

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Ikea: Great Home Studies

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IKEA proved that it has solution even for the most weird families.

Becel Moms Case Study

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Yes TV: Meet Deus

4.75K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

WWF: How do you experience death?

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The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.

Digital Kitchen: Meet Stanley

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What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Chivas Regal: Art of Hosting (a party)

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Lacoste: Lacoste Live Launch

5.48K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Stride Innovative Banner Ad

5.30K Views0 Comments

A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?

Dexter: Trans-media Case Study

5.99K Views1 Comments

Temptations: KittyCat Hijack

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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

360i: Twinter Wonderland Case Study

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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

Snickers: You are not you, when you’re hungry!

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To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

MoneyControl.com – RockTheSabha

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Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Oscar Mayor: The Great American Bacon Barter Case Study

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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...

Save The Children: Every Beat Matters

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People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Playboy: Viral Bunnies

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Watch it, you'll get the message :-) Safe for under 18's too!

Visa – Solving the Credit Card Consumption issue

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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Lacta : The Love Story

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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

LEGO: Duplo Evolution

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Mahindra: Spark the Rise

6.55K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

MCM Pizza

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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

LAFA: The get-laid-list

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Skittles: Telekinize The Rainbow

4.54K Views0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Corona: Find your Beach

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Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Skittles: Skittling Championships

5.99K Views0 Comments

Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Axe: Heaven on Earth

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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Take this Lollipop

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The Most Creepiest Campaign in the world - Take this Lollipop helps users realize the amount of content they share on the web. The latter part of the video showcases how someone can use the content you shared, against...

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Big Bold Grolch – Case Study

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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Census Australia: Run That Town

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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

RyanAir: Shut the F*ck Up!

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Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

McDonald’s – Make Your Own Burger

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UN: The Autocomplete Truth

4.06K Views0 Comments

Snapple: Best Stuff on Earth

5.92K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

KFC: Little Money Big Fun Campaign

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Tata Docomo: Facebook Ads Hyper Personalization

9.27K Views0 Comments

How do you make sure your Facebook Ads are not ignored? Well, Put the persons name on it!