Category: Digital

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Netflix – Data GIF Campaign

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For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...

Volkswagen “Technically” Digital Campaign – Case Study

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Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...

TAGWORDS – Cannes Lions 2018 – Case Study

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Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

NIKE ON DEMAND – Case Study

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Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”

Amazon – Alexa Loses Her Voice

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After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...

Chevrolet ‘Sonic’ Campaign – Case Study

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Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...

Coca Cola First Ever Drinkable Advertising Campaign

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80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...

Einstein’s Chalkboard – Case Study

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National Geographic 'Genius' created a Twitter-Powered Chalkboard Robot to show off the genius of Einstein, which is also the focus of the series.The Chalkbot brings the inventor's brilliant mind to life via a chalkbo...

Amazon India – Aur Dikhao Campaign – Case Study

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Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

Nike – Dream Crazy – Ad Campaign – Case Study

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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

Nanhi Kali: Powerless Queen

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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...

UN: The Autocomplete Truth

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Let it Ring!

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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Metropolitan Police: Choose an Ending!

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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Dominoes Pizza – You got 30 minutes

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Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

Kaizers Orchestra: Anti-Piracy Campaign

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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Denon: visYOUalize yourself

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Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...

Playboy: Viral Bunnies

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Watch it, you'll get the message :-) Safe for under 18's too!

Coopers 62 ‘You know who you are’

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Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

American ROM

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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Skittles: Telekinize The Rainbow

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Canon “Photochains”

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This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

Lacta : The Love Story

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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Big Bold Grolch – Case Study

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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Turquoise Cottage: Buddy Stamp

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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Ikea: The E-Folder Case Study

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How would you tell your customers that you store the most organized folders in the World?

Jesus Loves Kit-Kat

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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

O2: Bring back the Roar

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Becel Moms Case Study

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Yes TV: Meet Deus

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The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

Ikea: Catalogue for Rent

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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!

Atlantic Lottery: Ask Away

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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Truva’s Broken Hearts

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The digital personalized media campaign, for Tnuva's Chocolate Dessert.