Category: Microsite

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Dela: Say something Wonderful

6.59K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Lacta : The Love Story

4.40K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Pepsi Refresh Project

5.16K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Volkswagen Polo: “Polowers”

5.89K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Dexter: Trans-media Case Study

5.68K Views1 Comments

Ikea 365 Day Campaign

5.29K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Volkswagen: Street Quest

5.07K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Nike: Young Masters, Beijing, China

5.37K Views0 Comments

May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

MCM Pizza

5.61K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Axe: Heaven on Earth

4.89K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Shiner: Bocklove.com Case Study

5.66K Views0 Comments

How a 100 old beer brand brought back the love they lost through an integrated campaign

Playboy: Viral Bunnies

4.13K Views0 Comments

Watch it, you'll get the message :-) Safe for under 18's too!

Skittles: Telekinize The Rainbow

4.31K Views0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Axe Apollo

7.24K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

The World Park Campaign

4.82K Views0 Comments

The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

LAFA: How did you use your number?

5.28K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LEGO: Festival of Play

5.83K Views0 Comments

Huggies Go Pro

5.00K Views0 Comments

Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...

Ikea: The E-Folder Case Study

4.47K Views0 Comments

How would you tell your customers that you store the most organized folders in the World?

360i: Twinter Wonderland Case Study

4.72K Views0 Comments

In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

Dominoes Pizza – You got 30 minutes

4.13K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

U.S Cellular: Call Someone Who Cares

4.87K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Census Australia: Run That Town

4.88K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Canon “Photochains”

4.27K Views0 Comments

This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

Nöjesbladet: The Invite

4.30K Views0 Comments

Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...

LEGO: Duplo Evolution

4.85K Views0 Comments

Ikea: Catalogue for Rent

4.48K Views0 Comments

How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!

Axe: Young & Mature Case Study

6.30K Views0 Comments

One of kind video experience! Watch with 3D glasses!

WWF: How do you experience death?

4.58K Views0 Comments

The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.

Skittles: Skittling Championships

5.01K Views0 Comments

Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

Microsoft: Graphing the Game

8.27K Views0 Comments

For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

American ROM

4.36K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Sony Ericsson: Xperiments

4.97K Views0 Comments

Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Kraft: ID Gum

6.04K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Yes TV: Meet Deus

4.51K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

Ikea: In the Kitchen

4.74K Views0 Comments

One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...

McDonald’s – Make Your Own Burger

5.79K Views0 Comments

Khortitsa Vodka: Ice Case Study

4.62K Views0 Comments

A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.

Terre des Hommes: Sweetie

10.05K Views0 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...

Lady Gaga’s Workshop

4.67K Views0 Comments

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

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