Category: Microsite

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Dela: Say something Wonderful

6.16K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Dexter: Trans-media Case Study

5.49K Views1 Comments

Lacta : The Love Story

4.27K Views1 Comments

To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Pepsi Refresh Project

4.99K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Volkswagen Polo: “Polowers”

5.44K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Volkswagen: The People’s Car Project

4.85K Views0 Comments

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

O2: Bring back the Roar

4.27K Views0 Comments

Chivas Regal: Art of Hosting (a party)

5.74K Views0 Comments

Woolmark – Fashion by Feelings

4.73K Views0 Comments

How to engage a new generation of wool consumer with a social media campaign by Have a look at the results!

MTV: Gif Me More Party Case Study

5.07K Views0 Comments

To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Land Lakes: Cheese Chatter Case Study

5.73K Views0 Comments

Pedigree Adoption Drive

5.46K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Snapple: Best Stuff on Earth

5.47K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Axe Anarchy

4.64K Views0 Comments

A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Temptations: KittyCat Hijack

5.83K Views0 Comments

Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Mini Cooper: Facebook 2012

4.58K Views0 Comments

In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Pizza Hut: Juan Time

6.19K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Turquoise Cottage: Buddy Stamp

4.09K Views0 Comments

An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Carnival Cruise Lines: Didja Ever

5.90K Views0 Comments

Bing: D-code JayZ

4.78K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Lunchables: Now with Fruit Launch

5.34K Views0 Comments

Save The Children: Every Beat Matters

6.92K Views0 Comments

People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Volkswagen: Twitter Zoom Case Study

4.69K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Nike+Present Fuelband Campaign

4.58K Views0 Comments

Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...

Intel and Toshiba’s “The Beauty Inside”

6.68K Views0 Comments

"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Ikea 365 Day Campaign

5.03K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Volkswagen: Street Quest

4.92K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Nike: Young Masters, Beijing, China

5.23K Views0 Comments

May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

MCM Pizza

5.34K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Axe: Heaven on Earth

4.66K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Shiner: Case Study

5.37K Views0 Comments

How a 100 old beer brand brought back the love they lost through an integrated campaign

Playboy: Viral Bunnies

3.92K Views0 Comments

Watch it, you'll get the message :-) Safe for under 18's too!

Skittles: Telekinize The Rainbow

4.12K Views0 Comments

Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Axe Apollo

6.96K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

The World Park Campaign

4.66K Views0 Comments

The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

LAFA: How did you use your number?

5.12K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

LEGO: Festival of Play

5.65K Views0 Comments

Huggies Go Pro

4.85K Views0 Comments

Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...

Ikea: The E-Folder Case Study

4.28K Views0 Comments

How would you tell your customers that you store the most organized folders in the World?

360i: Twinter Wonderland Case Study

4.56K Views0 Comments

In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

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