5.29K Views0 Comments0 Likes
To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.
4.75K Views0 Comments0 Likes
If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
4.40K Views0 Comments0 Likes
Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
5.24K Views0 Comments0 Likes
Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...
4.98K Views0 Comments0 Likes
Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
4.74K Views0 Comments1 Likes
One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
4.48K Views0 Comments0 Likes
How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
4.47K Views0 Comments0 Likes
How would you tell your customers that you store the most organized folders in the World?
4.89K Views0 Comments1 Likes
Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
5.53K Views0 Comments0 Likes
4.74K Views0 Comments0 Likes
A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.
4.80K Views0 Comments0 Likes
This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...
4.80K Views0 Comments0 Likes
"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.
4.70K Views0 Comments0 Likes
Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
6.06K Views0 Comments2 Likes
Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...
4.96K Views0 Comments0 Likes
Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!
4.30K Views0 Comments0 Likes
Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...
5.07K Views0 Comments0 Likes
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...
4.29K Views0 Comments0 Likes
An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...
5.69K Views0 Comments0 Likes
The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
4.57K Views0 Comments0 Likes
Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
7.33K Views0 Comments0 Likes
What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...
4.22K Views0 Comments1 Likes
Visit US Website of Denon to experience it now! The visYOUalize Yourself site was conceived by BBDO NY with digital production and design provided by Jam3. The microsite and mobile app uses advanced face mapping t...
5.16K Views1 Comments0 Likes
The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
4.58K Views0 Comments1 Likes
The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
4.12K Views0 Comments0 Likes
Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.
4.13K Views0 Comments0 Likes
Watch it, you'll get the message :-) Safe for under 18's too!
4.85K Views0 Comments0 Likes
Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
5.68K Views1 Comments0 Likes
4.90K Views0 Comments0 Likes
How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
4.98K Views0 Comments0 Likes
When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...
4.52K Views0 Comments0 Likes
This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
4.40K Views1 Comments0 Likes
To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...
4.99K Views0 Comments0 Likes
Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...