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A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.
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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
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How would you tell your customers that you store the most organized folders in the World?
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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
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One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
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Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...
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Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
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If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.
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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
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Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...
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A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.
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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...
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A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.
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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!
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Twitter Case Study. Fuel the car with your tweets :P
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For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...
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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...
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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
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One of kind video experience! Watch with 3D glasses!
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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!