Category: Microsite

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Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Magnum: 5 Kisses Case Study

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A mobile case study of Magnum 5 Kisses

Superdry: #Superdrive Campaign

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This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...

Nike+Present Fuelband Campaign

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Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...

Intel and Toshiba’s “The Beauty Inside”

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"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Volkswagen: Street Quest

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Becel Moms Case Study

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Skittles: Telekinize The Rainbow

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

McDonald’s – Make Your Own Burger

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Nike: I AM PLAYR Case Study

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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...

Nike: Young Masters, Beijing, China

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May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

Sony Ericsson: Xperiments

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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Ikea: Catalogue for Rent

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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!

Ikea: The E-Folder Case Study

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How would you tell your customers that you store the most organized folders in the World?

Ikea: Great Home Studies

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IKEA proved that it has solution even for the most weird families.

Yes TV: Meet Deus

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The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Pepsi Likers

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How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!

Lady Gaga’s Workshop

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In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

GMP: Raffles Place Ghost

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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

American ROM

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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Coopers 62 ‘You know who you are’

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Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Campaign: CSDD – IZVADĪTĀJS, Case-Study

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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

Mahindra: Spark the Rise

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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

360i: Twinter Wonderland Case Study

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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

Microsoft: Graphing the Game

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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

Axe: Young & Mature Case Study

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One of kind video experience! Watch with 3D glasses!

Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

LEGO: Duplo Evolution

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Axe: Heaven on Earth

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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Axe Anarchy

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A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Canon “Photochains”

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This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

The World Park Campaign

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The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

Le Club Perrier

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"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Volkswagen Polo: “Polowers”

6.41K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

O2: Bring back the Roar

4.64K Views0 Comments

LEGO: Festival of Play

6.06K Views0 Comments