Category: Microsite

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Dela: Say something Wonderful

7.39K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Brisbane Writers Festival 2012 Case Study

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If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

Skittles: Telekinize The Rainbow

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Here’s a new way to play with Skittles in a campaign from Australia called ‘Telekinize The Rainbow’. A Facebook app that allows you to control a single Skittle with your mind… Err… Eyes, in an interactive, multi-user ...

Pepsi Likers

5.65K Views0 Comments

How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!

Axe Apollo

7.90K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Ikea: In the Kitchen

5.18K Views0 Comments

One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...

Skittles: Skittling Championships

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Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign ...

Citroen DS4 Manifesto Case Study

5.43K Views0 Comments

Carnival Cruise Lines: Didja Ever

7.25K Views0 Comments

MCM Pizza

6.34K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Dexter: Trans-media Case Study

6.23K Views1 Comments

Pizza Hut: Juan Time

6.91K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

O2: Bring back the Roar

4.87K Views0 Comments

360i: Twinter Wonderland Case Study

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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

Bing: D-code JayZ

5.43K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Chivas Regal: Art of Hosting (a party)

6.42K Views0 Comments

Lacoste: Lacoste Live Launch

5.74K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Coopers 62 ‘You know who you are’

4.70K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Nike: I AM PLAYR Case Study

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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...

Dark Knight: Why So Serious? – Batman

5.34K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Ikea: Great Home Studies

10.44K Views0 Comments

IKEA proved that it has solution even for the most weird families.

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Cocacola: Share a Coke Case Study

10.34K Views0 Comments

Nike Basketball – Black Mumba

5.50K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Margaritaville Case Study

5.25K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!

LEGO: Festival of Play

6.32K Views0 Comments

Dominoes Pizza – You got 30 minutes

4.49K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

LAFA: How did you use your number?

5.74K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

The North Face, Red Flags

6.33K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Volkswagen: Twitter Zoom Case Study

5.29K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

Snapple: Best Stuff on Earth

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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Lacta: Love in the end

5.55K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Oscar Mayor: The Great American Bacon Barter Case Study

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Oscar Mayer stands by its new bacon so much, or so the company says for its newest advertising stunt, that they think it can send actor/comedian Josh Sankey across the country with it and nothing else. Specifically, 3...

Turquoise Cottage: Buddy Stamp

4.80K Views0 Comments

An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Ikea: Catalogue for Rent

4.95K Views0 Comments

How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!

Akbank – Jazz Festival Case Study

5.80K Views0 Comments

Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

JELL-O Pudding Face

32.77K Views0 Comments

This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

GMP: Raffles Place Ghost

4.98K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

American ROM

4.74K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Terre des Hommes: Sweetie

10.94K Views0 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...