5.50K Views0 Comments0 Likes
How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!
5.45K Views1 Comments0 Likes
The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
5.41K Views0 Comments0 Likes
Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
5.37K Views0 Comments0 Likes
Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
5.36K Views0 Comments0 Likes
In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...
5.34K Views0 Comments0 Likes
When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...
5.33K Views0 Comments0 Likes
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...
5.33K Views0 Comments1 Likes
Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...
5.31K Views0 Comments0 Likes
A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.
5.31K Views0 Comments0 Likes
5.28K Views0 Comments0 Likes
If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...
5.27K Views0 Comments0 Likes
Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!
5.19K Views0 Comments0 Likes
Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...
5.18K Views0 Comments1 Likes
The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...
5.17K Views0 Comments0 Likes
How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
5.15K Views0 Comments0 Likes
Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
5.13K Views0 Comments0 Likes
5.10K Views0 Comments1 Likes
Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
5.09K Views0 Comments0 Likes
Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
5.07K Views0 Comments0 Likes
This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...
5.05K Views0 Comments0 Likes
"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.
5.04K Views0 Comments1 Likes
One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...
5.02K Views0 Comments0 Likes
In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
4.99K Views0 Comments0 Likes
If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
4.99K Views0 Comments1 Likes
Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
4.98K Views0 Comments0 Likes
In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...
4.96K Views0 Comments1 Likes
In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...
4.94K Views0 Comments1 Likes
The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
4.90K Views0 Comments0 Likes
A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.
4.86K Views0 Comments0 Likes
A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.
4.85K Views0 Comments0 Likes
This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008
4.83K Views0 Comments0 Likes
How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
4.82K Views0 Comments0 Likes
Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
4.80K Views0 Comments0 Likes
For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...
4.77K Views0 Comments0 Likes
4.73K Views0 Comments0 Likes
How would you tell your customers that you store the most organized folders in the World?