Category: Digital

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JELL-O Pudding Face

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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

O2: Bring back the Roar

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Temptations: KittyCat Hijack

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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.

Corona: Find your Beach

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Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

NIKE ON DEMAND – Case Study

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Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”

GMP: Raffles Place Ghost

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This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

MTV: Gif Me More Party Case Study

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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Intel and Toshiba’s “The Beauty Inside”

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"The Beauty Inside" is the story of a guy named Alex who wakes up every day as a different person. He is always the same person on the inside, but on the outside, he is somebody else. When he meets Leah and falls in l...

Nike Basketball – Black Mumba

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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Pedigree Adoption Drive

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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Visa – Solving the Credit Card Consumption issue

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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

Dark Knight: Why So Serious? – Batman

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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Axe Anarchy

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A Brilliant Case Study by Razerfish in activating a Digital Campaign for Axe called the Anarchy that was targeted to Women.

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

LAFA: The Sex Profile

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So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Jesus Loves Kit-Kat

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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Yellow Chocolate

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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Microsoft: Graphing the Game

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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

Cocacola: Polar Bears Super Bowl Case Study

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Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Turquoise Cottage: Buddy Stamp

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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Carnival Cruise Lines: Didja Ever

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Discover Los Angeles

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A quick case study on the Los Angeles website.

Coopers 62 ‘You know who you are’

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Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Lunchables: Now with Fruit Launch

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360i: Twinter Wonderland Case Study

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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...

LAFA: The get-laid-list

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Woolmark – Fashion by Feelings

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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Nike+Present Fuelband Campaign

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Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...

Terre des Hommes: Sweetie

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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...

Census Australia: Run That Town

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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Volkswagen: Street Quest

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Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Nike: Young Masters, Beijing, China

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May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

Jung Von Matt: Recruitment Drive

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A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

Volkswagen: The People’s Car Project

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In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

Axe: Heaven on Earth

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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Axe: Young & Mature Case Study

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One of kind video experience! Watch with 3D glasses!

Toyota: Prius Goes Plural

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Medtronic Resolute Integrity Case Study

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Volkswagen: Twitter Zoom Case Study

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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...