Category: Digital

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LEGO: Festival of Play

6.09K Views0 Comments

The North Face, Red Flags

6.07K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

McDonald’s – Make Your Own Burger

6.03K Views0 Comments

Skittles: Skittling Championships

6.01K Views0 Comments

Wrigley/Skittles wanted to engage the Target Audience (young teens +12) into something major, interactive, closely related to brand values and Skittles USP. Our task was to plan, create and launch an online campaign f...

Dexter: Trans-media Case Study

6.01K Views1 Comments

Shiner: Bocklove.com Case Study

5.96K Views0 Comments

How a 100 old beer brand brought back the love they lost through an integrated campaign

Snapple: Best Stuff on Earth

5.93K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Campaign: CSDD – IZVADĪTĀJS, Case-Study

5.86K Views0 Comments

There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

Discover Los Angeles

5.81K Views0 Comments

A quick case study on the Los Angeles website.

Lunchables: Now with Fruit Launch

5.79K Views0 Comments

Nike: Young Masters, Beijing, China

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May 2007 marks the kick off of Beijing City Attack, Nike's latest basketball challenge for China's youth. Based on the philosophy and visual style of Baqi, the capital's unique form of streetball, the campaign is comp...

Akbank – Jazz Festival Case Study

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Akbank, which is a leading company in banking sector is also well known for cultural areas such as classical music concerts, art exhibitions, performance shows. 22nd Akbank Jazz Festival which is one of the most impo...

MTV: Gif Me More Party Case Study

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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Ikea 365 Day Campaign

5.56K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

Visa – Solving the Credit Card Consumption issue

5.55K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

LAFA: How did you use your number?

5.53K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

Lacoste: Lacoste Live Launch

5.50K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Pepsi Likers

5.46K Views0 Comments

How did Pepsi create a community of Pepsi drinkers? They matched their interests in a unique way & then made them compete with each other!

H&M: Fashion Tags

5.42K Views0 Comments

H&M wanted us to make their online shopping experience better. We created H&M Fashion Tag, a plug-in that lets you tag your H&M clothing in any photo or video.

Pepsi Refresh Project

5.40K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Lacta: Love in the end

5.36K Views0 Comments

Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...

Union Insurance: The Pink Squad

5.33K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Volkswagen: The People’s Car Project

5.31K Views0 Comments

In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...

Stride Innovative Banner Ad

5.31K Views0 Comments

A very interesting Banner Ad that entices the user to interact with itself for a long time. One such user held on for 67 minutes. Watch the video to learn how did Stride pull of this stunt?

Volkswagen: Street Quest

5.29K Views0 Comments

Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...

Nike Basketball – Black Mumba

5.28K Views0 Comments

When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...

Citroen DS4 Manifesto Case Study

5.27K Views0 Comments

Census Australia: Run That Town

5.27K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

U.S Cellular: Call Someone Who Cares

5.24K Views0 Comments

A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.

Bing: D-code JayZ

5.23K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Sony Ericsson: Xperiments

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Hoe to turn Facebook users around? This is what Sony Ericsson exactly did!

Canal+: Being the Bear

5.18K Views0 Comments

Huggies Go Pro

5.15K Views0 Comments

Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...

Dark Knight: Why So Serious? – Batman

5.15K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Woolmark – Fashion by Feelings

5.14K Views0 Comments

How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

The World Park Campaign

5.12K Views0 Comments

The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

Volkswagen: Twitter Zoom Case Study

5.11K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

LEGO: Duplo Evolution

5.08K Views0 Comments

Axe: Heaven on Earth

5.06K Views0 Comments

Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)

Margaritaville Case Study

5.05K Views0 Comments

The re-launch of the Mixed Drink Maker from Margaritaville!