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Wouldn't it be great to unlock the mysteries behind the 3 Axe Angels living in a house. This time 'Axe' gave men to look into the dark side through a different perspective :-)
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Lacta is the leading chocolate brand in Greece. Continuing its strategy of being a symbol for the sweetness of love, Lacta invited its fans to submit their stories of unfulfilled love, with the promise to give them, t...
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A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...
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Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
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A US Cellular project to reply back in real time to angry customer tweets with sweet customer service songs.
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This is a Twitter campaign that Brandmovers ran for launching Iconic British apparel brand Superdry in India. A very similar campaign that can be mapped to would be the Mercedez-Benz Tweet Race which we had shared ear...
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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...
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How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!
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The Most Creepiest Campaign in the world - Take this Lollipop helps users realize the amount of content they share on the web. The latter part of the video showcases how someone can use the content you shared, against...
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A unique an innovative case study where the brand engaged the audience by making them blow wind into the Camera, thereby cooling off the screen.
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How would you make sure that your catalogue is placed in a customers house without being thrown away? Ikea shows you how!
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
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Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
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Nike's I AM PLAYR Case Study takes the dream of living the life of a professional footballer to the next level, a game which marries social gaming with big brands such as Nike and Alfa Romeo. I AM PLAYR offers a uniqu...
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If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.
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Watch it, you'll get the message :-) Safe for under 18's too!
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How would you tell your customers that you store the most organized folders in the World?
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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.
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