Category: Digital

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Canon “Photochains”

4.74K Views0 Comments

This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

Pepsi Refresh Project

5.60K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Medtronic Resolute Integrity Case Study

6.49K Views0 Comments

Amazon – Alexa Loses Her Voice

356 Views0 Comments

After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...

Kaizers Orchestra: Anti-Piracy Campaign

4.54K Views0 Comments

Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Volkswagen Polo: “Polowers”

6.72K Views1 Comments

Twitter Case Study. Fuel the car with your tweets :P

Axe Apollo

7.90K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Woolmark – Fashion by Feelings

5.30K Views0 Comments

How to engage a new generation of wool consumer with a social media campaign by circul8.com.au Have a look at the results!

Lunchables: Now with Fruit Launch

5.99K Views0 Comments

Lacoste: Lacoste Live Launch

5.74K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

American ROM

4.74K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Toyota: Prius Goes Plural

7.42K Views0 Comments

NIKE ON DEMAND – Case Study

361 Views0 Comments

Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”

LAFA: The get-laid-list

5.18K Views0 Comments

AT&T: A Gift That Money Can’t Buy

4.97K Views0 Comments

For this years AT&T Youth Holiday campaign, users were able to share once in a lifetime gifts so incredible they were virtually priceless! The personalized gifts "that money can't buy" were sent out in the hopes o...

Snickers: You are not you, when you’re hungry!

7.34K Views0 Comments

To build on the digital success of the campaign activation in Twitter last year, Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom wo...

Dexter: Trans-media Case Study

6.23K Views1 Comments

Chivas Regal: Art of Hosting (a party)

6.42K Views0 Comments

Digital Kitchen: Meet Stanley

8.64K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

MTV: Gif Me More Party Case Study

6.02K Views0 Comments

To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Volkswagen “Technically” Digital Campaign – Case Study

319 Views0 Comments

Volkswagen devised a quirky digital ad campaign to create the sense of difference between original genuine spare parts & non-genuine parts. It showcased the pitfalls of all things non-genuine in the most humorous way ...