Category: Digital

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MTV: Gif Me More Party Case Study

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To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Huggies Go Pro

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Pushing parents buttons like pro's Mccann Digital Israel created a facebook hook that was sure to lure even the most hardened anti-FB parent. Upload a video of your kid, and have a personalized soundtrack staring Zohe...

Volkswagen: Twitter Zoom Case Study

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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

JELL-O Pudding Face

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This is what Kraft's Jell-O Pudding did to turn frowns upside down on Twitter.

Atlantic Lottery: Ask Away

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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Mini Cooper: Facebook 2012

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In order to promote sales between 18-24 year olds and increase brand awareness R.Hansil created the Mini Match Program, using social media and interactive design to build the MINI Brand and increase sales among up and...

Lacta : The Love Story

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To promote Lacta chocolate bar in Greece, Kraft Foods & OgilvyOne Athens crowdsourced a 27-minute branded-entertainment film, involving the audience in everything from writing to casting and styling the actors. So...

Nöjesbladet: The Invite

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Nöjesbladet, is an Online weekend guide to offers that make a weekend awesome. But since most friends like to stay indoors, the agency worked on a solution that takes them outdoors with the most exciting experience of...

Avonmore: Peakfresh.ie Case Study

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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...

Jesus Loves Kit-Kat

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In march 2009 there where 3 Jesus sightings in quick succession: in a cushion, on Google Earth, and in a meteorite. We spotted a fantastic Have a break, have a KitKat opportunity here. One day before Easter, we sent ...

Ikea: The E-Folder Case Study

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How would you tell your customers that you store the most organized folders in the World?

Dark Knight: Why So Serious? – Batman

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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...