Category: Ideas

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IKEA: “The instead of cafe”

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For the latest IKEA advertising campaign, IKEA launched a unique service in Russia as a response to crisis situation. We build up two IKEA "restaurants" in Moscow and St. Petersburg and allowed anyone to book a kitche...

M&M: Find Red Case Study

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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.

Burger King: Angry Tweets Case Study

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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Guru Ridza: Jaffo biscuits Case Study

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The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...

Shop Else Where: Independent Brands coming together & recommending each other

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By raising the awareness of local independent designers and their talents, they aim to drive shoppers to their products in stores and studios. By taking a collaborative attitude over a competitive one, an ecosystem is...