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The Drum Experience Awards 2019 with its ‘Game Changers’ campaign for ABN AMRO.
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Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...
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A large portion of the UAE’s population is made up of blue-collar workers from the Asian Subcontinent making the lowest wages in the country. These workers averaged around $6 a day, making it difficult to pay for even...
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
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The new Audi R8 can do 0-100km/h in 3.5 seconds. They noticed that people usually skip the ads before a YouTube video after 5 seconds. So, they took a media space that people stop engaging with after 5 seconds and use...
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A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.
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Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”
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After a teaser ad where Amazon’s Alexa loses her voice, with an appearance by founder and chief executive officer Jeff Bezos, the story continues by showing Alexa celebrity replacements for the e-commerce giant’s Supe...
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Legends help Palau preserve its past. But can they protect their future?
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For the latest IKEA advertising campaign, IKEA launched a unique service in Russia as a response to crisis situation. We build up two IKEA "restaurants" in Moscow and St. Petersburg and allowed anyone to book a kitche...
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
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The man with the answer – Guru Jafforidza When asked to launch Jaffo biscuits, we first launched a guru – Guru Ridza. The only man in the world who had one answer to every question. That answer is WHY NOT. He decided ...
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By raising the awareness of local independent designers and their talents, they aim to drive shoppers to their products in stores and studios. By taking a collaborative attitude over a competitive one, an ecosystem is...