Category: Mobile
Whopper Detour Case Study
2.45K Views0 Comments2 Likes
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonald's.
Corona (China) “Win an Island” – Case Study
1.52K Views0 Comments0 Likes
This case study demonstrates how Corona, a Mexican beer brand, got itself noticed by Chinese consumers by tapping into Chinese culture.
HUL Active Wheel Rural Mobile Campaign – Case Study
1.40K Views0 Comments0 Likes
Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Amazon India – Aur Dikhao Campaign – Case Study
1.20K Views0 Comments1 Likes
Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Snaptivity – Cannes Lions 2018 (Case Study)
950 Views0 Comments0 Likes
Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.
Coca Cola First Ever Drinkable Advertising Campaign
1.14K Views0 Comments1 Likes
80% of the millennials have never tried Coke Zero. The challenge was to create a campaign that would grab the attention of the ever elusive & uninterested millennial with one main goal: to drive trial. Coca Cola crea...
TAGWORDS – Cannes Lions 2018 – Case Study
599 Views0 Comments0 Likes
Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...
Corruption Detector – Cannes Lions 2018 (Case Study)
567 Views0 Comments0 Likes
Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.
NIKE ON DEMAND – Case Study
754 Views0 Comments0 Likes
Nike was seen as a cool product brand, not as a performance partner. So Nike’s objective was to disrupt the marketplace by helping athletes. Nike actually helped athletes “Just Do It.”
The Oreo Eclipse – Case Study
850 Views0 Comments2 Likes
Oreo launched a campaign to coincide with solar eclipse to amplify its current global push Play with Oreo.
Burn that Ad! – Burger King – Case Study
1.66K Views0 Comments0 Likes
Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
682 Views0 Comments0 Likes
Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
TIDE: It’s a Tide Ad! – Case Study
760 Views0 Comments0 Likes
The Super Bowl has long provided a platform for the USA's biggest brands to prove their creative worth. In 2017 Tide and Saatchi & Saatchi did this with Bradshaw Stain, a live broadcast hijacking which confused viewer...
Ubertoys – Case Study
612 Views0 Comments0 Likes
Ubertoys gives people the chance to relive their childhood by riding around their city in a toy farm truck, a remote-controlled car or even a vehicle made entirely of modelling clay, while letting the magic do its work.
Chevrolet ‘Sonic’ Campaign – Case Study
580 Views0 Comments0 Likes
Chevrolet launched a series of YouTube videos for the Chevy 'Sonic' campaign, supported by a full suite of YouTube & Google ads. They saw a net increase in subscribers on their YouTube channel, as well as increase...
Nanhi Kali: Powerless Queen
2.23K Views0 Comments2 Likes
The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Stride: Mad Intense Gum Case Study
1.63K Views0 Comments0 Likes
Stride Gum: Spit out your gum, or we’ll find you!
1.43K Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Cocacola: Share a Coke Case Study
10.62K Views0 Comments10 Likes
Ikea: Great Home Studies
11.26K Views0 Comments7 Likes
IKEA proved that it has solution even for the most weird families.
Nike: Instaposters
11.02K Views0 Comments7 Likes
Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
KFC: Little Money Big Fun Campaign
6.71K Views0 Comments1 Likes
M&M: Find Red Case Study
10.11K Views0 Comments6 Likes
How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Ikea: World’s First Website on Instagram
13.94K Views0 Comments7 Likes
The World's First website on Instagram!
CIF Cleans Romania
8.91K Views0 Comments0 Likes
Cebu Pacific: Rain Codes
9.15K Views0 Comments3 Likes
Toyota: Try My Hybrid
12.22K Views0 Comments8 Likes
The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...
Microsoft: Graphing the Game
9.11K Views0 Comments0 Likes
For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
Lexus: #LexusInstafilm Case study
7.65K Views0 Comments1 Likes
Lexus brought together over 200 Instagrammers for the "world's first creative collaboration." While we don't believe that it is the world's first... they had a brilliant idea. Their goal was to make a film featuring t...
KFC: Shape Spotting Case study
6.80K Views0 Comments1 Likes
KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
Coca-Cola: Mini Me
8.75K Views0 Comments0 Likes
Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.
Avonmore: Peakfresh.ie Case Study
7.13K Views0 Comments0 Likes
Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Klik: Whatsapp Campaign Case Study
12.32K Views0 Comments2 Likes
Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
Axe Apollo
8.13K Views0 Comments0 Likes
In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Pizza Hut: Juan Time
7.09K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
HUL Active Wheel: Rural Mobile Case Study for India
5.67K Views0 Comments2 Likes
Doritos #BoldStage Case Study
7.78K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...
Movistar – I Off You Case study
6.88K Views0 Comments0 Likes
Axe: Susan Glenn Case Study
8.48K Views3 Comments1 Likes
