Category: Mobile
Nanhi Kali: Powerless Queen
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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Stride: Mad Intense Gum Case Study
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Stride Gum: Spit out your gum, or we’ll find you!
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Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Cocacola: Share a Coke Case Study
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Ikea: Great Home Studies
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IKEA proved that it has solution even for the most weird families.
Nike: Instaposters
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Real time and hyper personal approach of Nike Women’s city attack. Unexpected reward and motivation that provoked an avalanche of action shots on Instagram.
KFC: Little Money Big Fun Campaign
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M&M: Find Red Case Study
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How far will people go for an irresistible snack? We hid the lovable red M&M throughout Toronto and created a scavenger hunt through Google Street View to find out.
Ikea: World’s First Website on Instagram
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The World's First website on Instagram!
CIF Cleans Romania
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Cebu Pacific: Rain Codes
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Toyota: Try My Hybrid
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The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...
Microsoft: Graphing the Game
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For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...
Lexus: #LexusInstafilm Case study
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Lexus brought together over 200 Instagrammers for the "world's first creative collaboration." While we don't believe that it is the world's first... they had a brilliant idea. Their goal was to make a film featuring t...
KFC: Shape Spotting Case study
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KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
Coca-Cola: Mini Me
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Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.
Avonmore: Peakfresh.ie Case Study
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Peakfresh.ie celebrates the fact that Avonmore provide only the very freshest milk from a select group of Irish farmers. We made a website that tells the story of Avonmore milk from glass to grass, with the help of Bo...
Klik: Whatsapp Campaign Case Study
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Klick a Chocolate Snack certainly deserves a mention for being among the first to leverage WhatsApp as a platform for brands! One could also call this the first WhatsApp Campaign in the World!
Axe Apollo
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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Pizza Hut: Juan Time
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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
HUL Active Wheel: Rural Mobile Case Study for India
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Doritos #BoldStage Case Study
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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
Movistar – I Off You Case study
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Axe: Susan Glenn Case Study
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Bacardi Walk The Line: Drink Responsibly
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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...
Friskis&Svettis: #friskissthlm Case Study
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In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...
Temptations: KittyCat Hijack
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Temptations are so irresistible, that when you shake a bag, real cats come out from hiding. But what would happen if we put the same irresistible shake online? We created KittyCat Hijack to find out.
Lacoste: Lacoste Live Launch
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How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!
Cocacola: Chok Case Study
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Coca-Cola China's TV ad for the Hong Kong market invited viewers to use their smartphones to "chok" bottle caps flying across their TV screens. A well-timed waggle of the phone would catch a cap on the phone's screen,...
Margaritaville Case Study
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The re-launch of the Mixed Drink Maker from Margaritaville!
McDonalds HK: Share the Blessings
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How McDonalds celebrated Chinese New Year in Hong Kong!
Kraft: ID Gum
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Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...
LEGO: Festival of Play
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Ben & Jerry’s Capture Euphoria Instagram Contest
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Juke iAd
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Walmart iPad App Experience
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Delta Lingerie – The First Facebook Poke Campaign
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The brief was to promote "a one-time sales proposition on lingerie"; what Grey Tel Aviv did is film a 10-second, sexy and teasing video clip of our model getting dressed with Delta's Lingerie. To gain authenticity, th...
Toyota: Prius Goes Plural
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Medtronic Resolute Integrity Case Study
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