Category: Other Mobile
Stride: Mad Intense Gum Case Study
555 Views0 Comments0 Likes
Stride Gum: Spit out your gum, or we’ll find you!
451 Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
Axe Apollo
7.57K Views0 Comments0 Likes
In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Pizza Hut: Juan Time
6.57K Views0 Comments1 Likes
Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.
HUL Active Wheel: Rural Mobile Case Study for India
5.08K Views0 Comments2 Likes
Doritos #BoldStage Case Study
6.99K Views0 Comments2 Likes
Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...
LEGO: Festival of Play
5.98K Views0 Comments0 Likes
Big Bold Grolch – Case Study
4.55K Views0 Comments0 Likes
Grolsch has a distinctive flavour profile that stands out from its rivals. The big, bold flavour is delivered discretely behind a quirky, Dutch exterior. While other beers shout, with nothing to back it up, Grolsch is...
Cocacola: Polar Bears Super Bowl Case Study
6.60K Views0 Comments1 Likes
Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...
Dexter: Trans-media Case Study
5.87K Views1 Comments0 Likes
MCM Pizza
6.00K Views0 Comments1 Likes
MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
Dark Knight: Why So Serious? – Batman
5.06K Views0 Comments0 Likes
In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...