Category: Outdoor

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TNT: We know drama

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To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...

The Generous Store

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For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...

Andes Beer Tele Transporter

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Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying

iSpy Levis

4.52K Views0 Comments

Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

Canon “Photochains”

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This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

American ROM

4.32K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Unexpected luggage

4.70K Views0 Comments

On December 24th SpanAir flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Christmas is a very special moment so they decided to do som...

Lady Gaga’s Workshop

4.62K Views0 Comments

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

The human do.ing

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Skittles – Update the Rainbow

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Using The Super Mega Rainbow Updater Facebook fans visiting the UK Skittles page could post their current status update to a call centre operator. The operators read each update out loud before posting the video back ...

Dark Knight: Why So Serious? – Batman

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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Someone to Zip you Up!

4.65K Views0 Comments

This is the Eurobest 2010 silver winning campaign case study for for JDate. Do you think this is a Guerrilla Tactic?

Coopers 62 ‘You know who you are’

4.21K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Yellow Pages – Hidden Pizza

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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Ben & Jerry’s Givolution

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This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.

National Geographic’s perspective on Augmented Reality

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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

UNICEF: Dirty Water Campaign

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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...

Carlsberg’s Biker Stunt at the theatre

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Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Heineken’s Champion League Match V/S Musical Concert

9.94K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Lynx Excite: Even Angels will fall

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The New Lynx Excite, even angels will fall was one of the brilliant display of Augmented Reality Technology used in Marketing Promotions.

Novocortez: Scratches on your car!

3.74K Views0 Comments

Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...

Snapple: Best Stuff on Earth

5.58K Views0 Comments

Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...

Bing: D-code JayZ

4.90K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Kaizers Orchestra: Anti-Piracy Campaign

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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

MCM Pizza

5.51K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Burger King: Whopper Face

5.11K Views0 Comments

This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.

The North Face, Red Flags

5.67K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Vodafone’s Christmas Surprise!

5.80K Views0 Comments

Ever wondered who brings Santa Claus his own gifts on Christmas? Watch the video to find out!

Yellow Chocolate

4.35K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Sixt: Wifi-Marketing

5.26K Views0 Comments

How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

KLM: Economy Comfort

6.10K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Ray Ban: Never Hide Campaign

4.92K Views0 Comments

Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.

Dexter: Trans-media Case Study

5.62K Views1 Comments

Rihanna Doritos Late Nights

5.33K Views0 Comments

Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.

Skyfall – Unlock the 007 in you with Coke Zero

9.64K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Volkswagen: Twitter Zoom Case Study

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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

The “Kit Kat-Mail” Case Study

6.78K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

American Apparel: The RFID Case Study

5.90K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

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