Category: Outdoor

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Dela: Say something Wonderful

6.45K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Wheat Thins: Twitter Case Study

5.22K Views2 Comments

The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

KLM: Economy Comfort

6.10K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

MTS India: Free Wi-Fi Thrash Bin At NH7 Music Festival

16.33K Views1 Comments

The NH 7 Weekender is considered one of the happiest music festival in India. With the fun and music comes the responsibility of cleaning all the garbage left behind by the music lovers. That's when MTS India decided...

MoneyControl.com – RockTheSabha

5.60K Views1 Comments

Supari Studios developed a case study for Moneycontrol.com's Budget 2012 Campaign - Rock the Sabha. SS played a small part in putting together digital video content for this integrated campaign which has garnered a bu...

Polar Beer: The Cell Phone Nullifier

20.61K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Dexter: Trans-media Case Study

5.62K Views1 Comments

Hyundai i30: Virtual Drive

4.70K Views1 Comments

If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

MTS Drone Stage Case Study

6.81K Views1 Comments

This year when MTS India came onboard to power the Bacardi NH7 Music Festival, not only did they give musicians a platform to get voted and then play on the MTS Discover Stage, but they extended the concept of becomin...

The “Kit Kat-Mail” Case Study

6.78K Views1 Comments

Nestle pulled off a marketing coup in the toughest retail market in the world with Kit Kat's Postal campaign. Kit Kat is known as 'Kittu Katsu' (Surely Win) in Japan. Nestle used that to its advantage and took out spe...

Pepsi Refresh Project

5.10K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Ford: Roadshow Experience

4.72K Views1 Comments

Coca-cola: The Dance Vending Machine

5.36K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

TNT: We know drama

5.07K Views0 Comments

To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...

The BMW i-Window

5.10K Views0 Comments

The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...

Pedigree Adoption Drive

5.62K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Dark Knight: Why So Serious? – Batman

4.87K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Jordan Melo M8: 3D Water Projections Case Study

4.43K Views0 Comments

Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...

Scribe Billboard Case Study

4.84K Views0 Comments

The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...

Canon “Photochains”

4.22K Views0 Comments

This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

O2: Bring back the Roar

4.38K Views0 Comments

Union Insurance: The Pink Squad

4.95K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Andes Beer Tele Transporter

4.70K Views0 Comments

Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying

Dulux: The Walls are Dancing

3.83K Views0 Comments

A rather unique case study where after hours of painting walls, Dulux created a stop-motion Video as a commercial.

National Geographic’s perspective on Augmented Reality

5.76K Views0 Comments

National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Fastline – Italy to Tokyo in a few seconds!

12.16K Views0 Comments

The event that has amazed the people of Milan, taking the other side of the world in a single metro station, designed by M & C Saatchi for Fastweb. From the brief to the final results of a truly amazing day.

Contagion – Bacteria Billboard

3.86K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

RyanAir: Shut the F*ck Up!

7.34K Views0 Comments

Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

Heineken’s Champion League Match V/S Musical Concert

9.94K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

Carlsberg: 3D TV Cinema Experience

5.00K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Hellmann’s Recipe Cart

11.78K Views0 Comments

In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

American ROM

4.32K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Virgin Mobile: Fair Go Bro Case Study

6.25K Views0 Comments

In order to rise above the competition in Australia, Virgin Mobile used a very different approach of hiring the Brand Ambassador.

Microloan: Pennies for Life

5.38K Views0 Comments

Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...

iSpy Levis

4.52K Views0 Comments

Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.

Digital Kitchen: Meet Stanley

7.20K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Lynx Excite: Even Angels will fall

4.47K Views0 Comments

The New Lynx Excite, even angels will fall was one of the brilliant display of Augmented Reality Technology used in Marketing Promotions.

Obama Vs Romney: Vote with your Gum

4.39K Views0 Comments

A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!

Toyota: Try My Hybrid

10.70K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

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