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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
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Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?
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The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...
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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.
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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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In order to rise above the competition in Australia, Virgin Mobile used a very different approach of hiring the Brand Ambassador.
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
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Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!
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This is the Eurobest 2010 silver winning campaign case study for for JDate. Do you think this is a Guerrilla Tactic?
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The first coke dispenser machine that gives free wifi data credits.
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While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
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Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...
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Every year 100,000 children are forced into prostitution in America. To help Shared Hope bring attention to this disturbing truth, we built something for their 2013 D.C. Conference that people couldn't ignore.
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Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...
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One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)
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Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying
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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!
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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...
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Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...
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Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
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Ever wondered who brings Santa Claus his own gifts on Christmas? Watch the video to find out!
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...
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The German pet food brand uses a Foursquare-empowered billboard to create buzz amongst... dogs!
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Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...
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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...
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Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...
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One of kind video experience! Watch with 3D glasses!
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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...
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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...