Category: Outdoor

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Polar Beer: The Cell Phone Nullifier

20.72K Views1 Comments

This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Toyota: Try My Hybrid

10.78K Views0 Comments

The ‘Try my Hybrid’ campaign in Norway is a social + mobile platform featuring real Toyota Hybrid owners – who for no money – signed on to let strangers, friends and neighbours (plus friends of friends through Faceboo...

Adidas: Window Shopping

4.83K Views0 Comments

Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...

Adobe: Print is Alive

6.84K Views0 Comments

While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...

American Apparel: The RFID Case Study

5.96K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

American ROM

4.36K Views0 Comments

American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...

Andes Beer Tele Transporter

4.76K Views0 Comments

Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying

Atlantic Lottery: Ask Away

4.57K Views0 Comments

Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

Aviva: ‘The Great Wall of Education’ case study

5.40K Views0 Comments

The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

Axe Apollo

7.24K Views0 Comments

In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Axe: Young & Mature Case Study

6.30K Views0 Comments

One of kind video experience! Watch with 3D glasses!

Bacardi Walk The Line: Drink Responsibly

6.34K Views0 Comments

Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Ben & Jerry’s Givolution

4.45K Views0 Comments

This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.

Bing: D-code JayZ

4.96K Views0 Comments

If you are going to take on Google at search then you are going to have to hire some heavy hitters which is exactly what Bing did when they brought in Jay Z and developed this brilliant innovative campaign to help lau...

Brisbane Writers Festival 2012 Case Study

4.75K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

Bulls Eye: BulldozerBQ

8.98K Views0 Comments

Burger King: Angry Tweets Case Study

6.03K Views0 Comments

Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Burger King: Whopper Face

5.14K Views0 Comments

This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.

Canon “Photochains”

4.26K Views0 Comments

This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.

Carlsberg’s Biker Stunt at the theatre

4.68K Views0 Comments

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Carlsberg: 3D TV Cinema Experience

5.05K Views0 Comments

One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Carnival Cruise Lines: Didja Ever

6.47K Views0 Comments

Cebu Pacific: Rain Codes

7.94K Views0 Comments

CIF Cleans Romania

8.21K Views0 Comments

Coca Cola: Sing For Me Vending Machine

5.68K Views0 Comments

The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time

Coca-Cola: Mini Me

8.06K Views0 Comments

Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.

Coca-cola: The Dance Vending Machine

5.45K Views1 Comments

Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

Cocacola: Happiness Dispenser Campaign

6.86K Views0 Comments

The first coke dispenser machine that gives free wifi data credits.

Cocacola: Polar Bears Super Bowl Case Study

6.31K Views0 Comments

Coca-Cola rolled out the details of its Super Bowl advertising on Thursday, and compared to what else we've seen, it looks pretty good. At first blush, the campaign, by Wieden + Kennedy in Portland, Ore., is just anot...

Cocacola: Romanian Swap

5.42K Views0 Comments

Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!

Cocacola: Share a Coke Case Study

8.89K Views0 Comments

Contagion – Bacteria Billboard

3.92K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Contrex: Ma Contrexperience

4.79K Views0 Comments

Coopers 62 ‘You know who you are’

4.26K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Corona: Find your Beach

6.65K Views0 Comments

Corona Extra, the number one imported beer brand in the U.S., evolved the "Find Your Beach" mantra in 2011 to challenge consumers to be introspective. The campaign introduces a new wave of interactive elements to tran...

Dark Knight: Why So Serious? – Batman

4.92K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Dela: Say something Wonderful

6.58K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Delta Airlines: Touch the Future of Travel

9.01K Views0 Comments

An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

Dexter: Trans-media Case Study

5.68K Views1 Comments

Digital Kitchen: Meet Stanley

7.33K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

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