Category: Event

Sort: Date | Title | Views | | Comments | Random Sort Ascending
View:

Pepsi Refresh Project

5.57K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Dexter: Trans-media Case Study

6.18K Views1 Comments

MTS Drone Stage Case Study

7.83K Views1 Comments

This year when MTS India came onboard to power the Bacardi NH7 Music Festival, not only did they give musicians a platform to get voted and then play on the MTS Discover Stage, but they extended the concept of becomin...

Lady Gaga’s Workshop

5.07K Views0 Comments

In the winter of 2011, Lady Gaga teamed up with legendary retailer Barneys New York, for its first ever holiday promotional partnership. Digital Surgeons was brought in to bring the campaign alive digitally. Through t...

Pizza Hut: Juan Time

6.87K Views0 Comments

Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

The human do.ing

4.11K Views0 Comments

LAFA: The get-laid-list

5.14K Views0 Comments

Shangri-la Bosphorus: Connecting Continents

6.34K Views0 Comments

Dark Knight: Why So Serious? – Batman

5.29K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Le Club Perrier

5.14K Views0 Comments

"The more people watching, the hotter the party gets": Le Club Perrier is the first video in which the scenario evolves depending on the number of viewers.

Kingfisher: The Good Times Dispenser

6.97K Views0 Comments

In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Heineken’s Champion League Match V/S Musical Concert

10.38K Views0 Comments

If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...

O2: Bring back the Roar

4.84K Views0 Comments

Cocacola: Share a Coke Case Study

10.27K Views0 Comments

The North Face, Red Flags

6.29K Views0 Comments

To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Virgin Mobile: Fair Go Bro Case Study

6.76K Views0 Comments

In order to rise above the competition in Australia, Virgin Mobile used a very different approach of hiring the Brand Ambassador.

Cocacola: Romanian Swap

5.77K Views0 Comments

Cocacola has brought smiles to millions around the world & this time they wanted to do the same in Romania. This is how they did it!

The Hidden Flag – Case Study

285 Views0 Comments

The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.

Bulls Eye: BulldozerBQ

9.52K Views0 Comments

Nike: Dance to Draw

5.84K Views0 Comments

Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!

Nike – Dream Crazy – Ad Campaign – Case Study

391 Views0 Comments

The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

Jim Beam Ghost Bar

5.08K Views0 Comments

Amazon India – Aur Dikhao Campaign – Case Study

391 Views0 Comments

Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

Volkswagen: Twitter Zoom Case Study

5.25K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

LEGO: Festival of Play

6.27K Views0 Comments

LifeBouy Hand Washing Campaign

510 Views0 Comments

Lifebouy (HUL) took up the opportunity at the Maha Kumbh Mela, Allahabad in association with OgilvyAction to spread the importance of washing hands as a preventive measure to avoid diarrhea. The Lifebuoy Handwashing c...

Heineken U Code

5.78K Views0 Comments

This video is a case study showing Heineken's campaign on Heineken Open'er Festival.

Kraft: ID Gum

6.53K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

Heineken: Social Christmas Tree

5.71K Views0 Comments

For 2011's festive celebrations, Heineken has created what could possibly be the world's most social Christmas tree. Send your friends a unique festive greeting at http://www.socialtree.sg and watch it come alive as a...

Doritos #BoldStage Case Study

7.43K Views0 Comments

Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ...