Category: Experiential
Wheat Thins: Twitter Case Study
5.39K Views2 Comments0 Likes
The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results
Dela: Say something Wonderful
6.81K Views2 Comments1 Likes
We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
Ford: Roadshow Experience
4.88K Views1 Comments0 Likes
Dexter: Trans-media Case Study
5.81K Views1 Comments0 Likes
Hyundai i30: Virtual Drive
4.83K Views1 Comments0 Likes
If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...
Polar Beer: The Cell Phone Nullifier
20.93K Views1 Comments1 Likes
This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...
Coca-cola: The Dance Vending Machine
5.55K Views1 Comments0 Likes
Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...
Volkswagen: Street Quest
5.15K Views0 Comments0 Likes
Since 1951, South Africans have loved Volkswagen. In fact, you'll probably find one on every street, road, highway and byway in the country. We were asked to find an innovative way to celebrate the impact that Volksw...
Heineken – The Candidate
6.57K Views0 Comments1 Likes
Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?
Hellmann’s Recipe Cart
12.04K Views0 Comments0 Likes
In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
Burger King: Whopper Face
5.25K Views0 Comments0 Likes
This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.
Stride Gum: Spit out your gum, or we’ll find you!
241 Views0 Comments0 Likes
Leo Morejon led social media marketing for Stride Gum for three years while at JWT (World’s Best-known Marketing Communications Brand). Along with writing all the social media content and maintaining social channel...
LAFA: The get-laid-list
4.86K Views0 Comments0 Likes
Save The Children: Every Beat Matters
7.43K Views0 Comments3 Likes
People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...
Fantastic Delights: Vending Machine
4.13K Views0 Comments0 Likes
Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...
Axe Apollo
7.43K Views0 Comments0 Likes
In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
The North Face, Red Flags
5.86K Views0 Comments1 Likes
To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.
Nike: Dance to Draw
5.53K Views0 Comments2 Likes
Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!
Jordan Melo M8: 3D Water Projections Case Study
4.56K Views0 Comments2 Likes
Jordan joined up with Wieden + Kennedy in New York to announce the launch of thenew Jordan Melo M8 shoe. This innovative use of 3D projection technology demonstrates how brands can use iconic locations at night in new...
Bacardi Walk The Line: Drink Responsibly
6.48K Views0 Comments0 Likes
Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...
Lacta: Surprises
5.15K Views0 Comments0 Likes
Lacta is a chocolate brand in Greece that has strongly positioned itself on 'Love' & this is one of the many interesting campaigns you would be able to find on this website. Also see, Lacta - The Sweetest Part of...
Dove Real Beauty Sketches
6.21K Views0 Comments0 Likes
To ignite a global conversation about beauty, Dove launched Dove Real Beauty Sketches, a 3-minute YouTube film investigating how women view their own beauty. The moving film was uploaded in 25 languages to 46 Dove You...
TNT: Bombs the Red Button with a whole new Package!
4.60K Views0 Comments0 Likes
To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button som...
Carlsberg: 3D TV Cinema Experience
5.18K Views0 Comments0 Likes
One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)
Axe: Young & Mature Case Study
6.39K Views0 Comments0 Likes
One of kind video experience! Watch with 3D glasses!
Union Insurance: The Pink Squad
5.13K Views0 Comments0 Likes
Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...
Kotex Hong Kong: Softness Surprise
6.60K Views0 Comments1 Likes
How do you get women to talk about something they don't want to talk about?
Skyfall – Unlock the 007 in you with Coke Zero
9.78K Views0 Comments1 Likes
Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...
The BMW i-Window
5.33K Views0 Comments0 Likes
The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...
Europcar Auto Liberte : Crush Hour
16.51K Views0 Comments0 Likes
Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
McDonalds: Come as you are Case Study
5.66K Views0 Comments0 Likes
Microloan: Pennies for Life
5.60K Views0 Comments2 Likes
Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...
Shangri-la Bosphorus: Connecting Continents
5.93K Views0 Comments0 Likes
Pilpel – The New Collection
4.07K Views0 Comments0 Likes
Fastline – Italy to Tokyo in a few seconds!
12.32K Views0 Comments1 Likes
The event that has amazed the people of Milan, taking the other side of the world in a single metro station, designed by M & C Saatchi for Fastweb. From the brief to the final results of a truly amazing day.
The Walking Dead: Zombie Experiment
4.41K Views0 Comments0 Likes
Could zombies live among us? We transformed a few New Yorkers to find out.
Cocacola: Happiness Dispenser Campaign
6.97K Views0 Comments0 Likes
The first coke dispenser machine that gives free wifi data credits.
Brisbane Writers Festival 2012 Case Study
4.82K Views0 Comments0 Likes
If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...
Coca-Cola: Mini Me
8.18K Views0 Comments0 Likes
Coca-Cola Israel Rewards Fans With Mini, 3-D Printed Versions Of Themselves. Go behind the scenes and find out how they did it.
Tourism Canada: Interactive Murals
5.73K Views0 Comments0 Likes
The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...