Category: Experiential

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LEGO: Festival of Play

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Hellmann’s Recipe Cart

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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

Kit Kat: Break Delivery

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Need a Break? Well, the Break Delivery Campaign from Kitkat did just that to excite consumers while delivering their Campaign Message. Managed by Gelattina - A Mexican agency based in Monterrey, with offices in Los An...

Save The Children: Every Beat Matters

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People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

McDonalds: Come as you are Case Study

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Coca-cola: The Dance Vending Machine

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Here is the latest ‘Happiness’ project from Coca-Cola, this time from Korea, where a huge interactive dancing vending machine was created, rewarding people who completed the tasks with free drinks, the harder the chal...

KLM: The Happy Holidays flight

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KLM stewardess Natalie surprised some travellers at Amsterdam Airport with a Christmas present. The lucky passengers were treated to a Business Class upgrade and a Christmas-themed Boom Chicago comedy show on board of...

Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Brisbane Writers Festival 2012 Case Study

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If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

Hyundai i30: Virtual Drive

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If we made it fun to virtually test drive a car....would you get inside? As a first for South Africa and the world, iLogic Agency conceptualised a virtual test drive experience to launch the new generation Hyundai i30...

TNT: Bombs the Red Button with a whole new Package!

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To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button som...

Nike: Dance to Draw

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Nike worked on a really cool experiential event to launch their shoes calling it the Air Force 1 project!

Coca Cola: Sing For Me Vending Machine

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The Coca-Cola Sing For Me Machine. You sing a Christmas carol for it and it returns the favor with a Coke. Spreading the Christmas spirit one song at the time

The Walking Dead: Zombie Experiment

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Could zombies live among us? We transformed a few New Yorkers to find out.

Scribe Billboard Case Study

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The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...

Dexter: Trans-media Case Study

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TNT: We know drama

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To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...

Doritos #BoldStage Case Study

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Doritos chips are known for their bold flavor. In 2013 it was time to move from bold flavor to bold action. We started by giving fans control over how bold our concerts got at the SXSW music festival. We built the ta...

Wheat Thins: Twitter Case Study

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The Escape Pod created and produced a very successful TV and Social Media campaign for Wheat Thins. This video details the thinking behind the idea along with the results

Fastline – Italy to Tokyo in a few seconds!

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The event that has amazed the people of Milan, taking the other side of the world in a single metro station, designed by M & C Saatchi for Fastweb. From the brief to the final results of a truly amazing day.

Fantastic Delights: Vending Machine

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Ad agency Clemenger BBDO Adelaide and production company Anifex combined their efforts to come up with an innovative way to promote the Australian rice snack brand ‘Fantastic Delites‘ by creating the special vending m...

Durex: SoS Condoms

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Adidas: Window Shopping

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Adidas NEO is taking window shopping to a new level with an interactive digital window concept that connects to your smartphone. Now it is possible to shop at our store after hours without an app or scanning a QR code...

Carlsberg: 3D TV Cinema Experience

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One of the unique experiential campaign by Carlsberg that deserves a mention is something that cinema goers in Clapham experienced! What if Kelly Brooks served you Carlsberg? :-)

Dela: Say something Wonderful

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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

Union Insurance: The Pink Squad

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Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Bacardi Walk The Line: Drink Responsibly

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Watch what happens when an age old sobriety test receives a quirky digital twist! Bacardi - Walk The Line. Ensuring responsible drinking, the installation challenges drunk revelers to walk straight, or else... Watch t...

Delta Airlines: Touch the Future of Travel

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An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

Contrex: Ma Contrexperience

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The BMW i-Window

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The BMW i Window Into The Near Future digitally transforms passing cars into the all-electric BMW i3 and plug-in hybrid BMW i8 Concept vehicles — and showcases our vision for the future of mobility. The window also c...

Shangri-la Bosphorus: Connecting Continents

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Kotex Hong Kong: Softness Surprise

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How do you get women to talk about something they don't want to talk about?

Burger King: Angry Tweets Case Study

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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Cocacola: Happiness Dispenser Campaign

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The first coke dispenser machine that gives free wifi data credits.

Polar Beer: The Cell Phone Nullifier

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This might be the most social product ever built. The Polar Beer Cell Phone Nullifier. A product that blocks all cell phone reception, including Wifi, 3G .etc while you’re within 5 feet of the device, so that you can ...

Burger King: Whopper Face

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This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.

Kingfisher: The Good Times Dispenser

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In the month of October every year, beer lovers in India begin to count down the days to the country’s most loved beer festival – Kingfisher’s The Great Indian Octoberfest. In 2013, the brand decided to enhance the us...

Dove Real Beauty Sketches

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To ignite a global conversation about beauty, Dove launched Dove Real Beauty Sketches, a 3-minute YouTube film investigating how women view their own beauty. The moving film was uploaded in 25 languages to 46 Dove You...

McDonalds HK: Share the Blessings

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How McDonalds celebrated Chinese New Year in Hong Kong!

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