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Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...
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If you’re a soccer fan, you’ll understand. If you’re not, well, suffice it to say that Europeans (Italians, especially) are (in general) crazy about soccer. So when Heineken staged a fake classical music concert at th...
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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...
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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!
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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...
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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
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The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...
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To launch the high quality TV channel TNT in Belgium the agency placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text - "Push to add drama" which invited people to ...
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Ray Ban recently did a guerrilla marketing campaign that consisted of printing out Ray Ban sunglasses and sticking them on random posters, statues and other public artifacts.
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For just one day, Anthon Berg opened "The Generous Store". It was the world's first chocolate shop where you couldn't pay with cash or card, but the promise of a generous deed to a friend or loved one. Lesson: It does...
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The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...
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Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...
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Andes steps up a notch as man's best friend with the Teletransporter. It gives men a "peace of mind" when it comes to assuring their beloved girlfriends that they're not out partying
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On December 24th SpanAir flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Christmas is a very special moment so they decided to do som...
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This is the Eurobest 2010 silver winning campaign case study for for JDate. Do you think this is a Guerrilla Tactic?
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Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?
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Host's Levi's campaign in Australia. A real world game and mobile treasure hunt designed to get people talking about, and wearing Levis again.
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A very quirky campaign in order to persuade the crowd to answer one question - Who sucks the most? The Video is the result! We think its really cool. What do you think!
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Could zombies live among us? We transformed a few New Yorkers to find out.
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Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...
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Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...