Category: Print

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Dela: Say something Wonderful

7.19K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Scandinavian Airlines: Pair of QR Codes

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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Pepsi Refresh Project

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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

LAFA: The get-laid-list

5.03K Views0 Comments

LEGO: Festival of Play

6.15K Views0 Comments

Kaizers Orchestra: Anti-Piracy Campaign

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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Pizza Hut: Juan Time

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Pizza Hut follows up its famous "Hate Late?" campaign with this effort aimed at unifying a country that's notorious for starting the New Year at a range of different times.

LAFA: How did you use your number?

5.58K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

Kraft: ID Gum

6.40K Views0 Comments

Gum used to be fun. Gum used to get you something extra and something worth collecting. We created an up-to-date digital version that will get teens collecting and chewing in the most mindblowingly amazing gum movemen...

MCM Pizza

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MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

RyanAir: Shut the F*ck Up!

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Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

O2: Bring back the Roar

4.73K Views0 Comments

Zellers: Everything Must Go!

5.05K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

The North Face, Red Flags

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To position The North Face as the pioneering, authentic outdoor brand in China, we developed an integrated campaign that brought the outdoor lifestyle closer to the consumer.

Axe Apollo

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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...

Lunchables: Now with Fruit Launch

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Lacoste: Lacoste Live Launch

5.56K Views0 Comments

How to launch a clothing collection to consumers with an immersive experience? Go ahead! Watch the video!

Yellow Chocolate

4.64K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Microsoft: Graphing the Game

8.66K Views0 Comments

For Microsoft's sponsorship of the British & Irish Lions rugby tour to Australia, we turned a brief for a single print ad into an integrated campaign that used real-time match data captured on-screen to create 'li...

M.J. Bale: Grazed on Greatness

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Grazed on Greatness - The Australian Cricket Team to wear suits threaded with victory - M.J.Bale, Official Tailors to The Australian Cricket Team, announced its plan to ensure the continued success of Australian cri...

Lyons: Puts the talk into tea

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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.

Metropolitan Police: Choose an Ending!

4.20K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Mr. Delivery: Fire the Chef

6.59K Views0 Comments

Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?

Union Insurance: The Pink Squad

5.37K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Save The Children: Every Beat Matters

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People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Lexus ES: Interactive Print. Creative News

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Using Lexus created technology called CinePrint, the ad comes to life only when you take an iPad and put it behind the printed ad in the October 15 issue of Sports Illustrated. A Lexus ES 2013 turns on its headlights,...

Burger King: Angry Tweets Case Study

6.71K Views0 Comments

Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Aviva: ‘The Great Wall of Education’ case study

5.83K Views0 Comments

The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

Friskis&Svettis: #friskissthlm Case Study

4.50K Views0 Comments

In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...

JCDecaux: Personal Billboards

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JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...

Medtronic Resolute Integrity Case Study

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BGH Microwaves: World’s First Microwave that sings

4.92K Views0 Comments

When Saatchi & Saatchi got the brief to launch a new campaign for BGH Microwaves, they came up with something the World stopped & bought! Lesson: If its awareness you want, be unique and make sure people noti...

Shiner: Bocklove.com Case Study

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How a 100 old beer brand brought back the love they lost through an integrated campaign

AXA: Car Insurance

6.16K Views0 Comments

AXA is Belgium's first insurance company to launch an iPhone app. Their free application helps and guides you through some basic steps when you have a car accident

Cocacola: Share a Coke Case Study

10.09K Views0 Comments

Dark Knight: Why So Serious? – Batman

5.19K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

McDonalds: Come as you are Case Study

5.89K Views0 Comments

Carnival Cruise Lines: Didja Ever

7.02K Views0 Comments

Coopers 62 ‘You know who you are’

4.54K Views0 Comments

Developed for the national launch of Coopers 62, this integrated campaign invites people to help define the new Pilsner by contributing a bit of themselves to the brand. Integrated across outdoor, print, online, telev...

Scribe Billboard Case Study

5.19K Views0 Comments

The ScribeBillboard was an interactive live action billboard located on one of the most important streets in Mexico City. It housed the artist Cecilia Beaven during 10 days, with the only purpose to transform a huge w...