Category: Print
Axe Apollo
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In a marketing campaign too strange not to be true, the Axe brand of body spray/deodorant/smelly stuff for young men has recruited iconic astronaut Buzz Aldrin to promote their new “Apollo” scent for grooming products...
Yellow Chocolate
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This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.
LAFA: The get-laid-list
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Burger King: Angry Tweets Case Study
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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.