Category: Print
Dark Knight: Why So Serious? – Batman
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In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...
Scandinavian Airlines: Pair of QR Codes
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
M.J. Bale: Grazed on Greatness
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Grazed on Greatness - The Australian Cricket Team to wear suits threaded with victory - M.J.Bale, Official Tailors to The Australian Cricket Team, announced its plan to ensure the continued success of Australian cri...
Dove: The Carbon Paper Case Study
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The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 ...