Category: Product Innovation
Mercedes-Benz Tweet Race
8.06K Views2 Comments0 Likes
The Mercedes-Benz Tweet Race was the world's first twitter campaign which included Social Powered Cars. The campaign had almost 30,000 active participants with over 72,000 Facebook Fans and 77,000 Twitter Followers w...
MTS India: Free Wi-Fi Thrash Bin At NH7 Music Festival
16.67K Views1 Comments3 Likes
The NH 7 Weekender is considered one of the happiest music festival in India. With the fun and music comes the responsibility of cleaning all the garbage left behind by the music lovers. That's when MTS India decided...
The Trent Reznor Case study
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Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...
Cocacola: Share a Coke Case Study
9.33K Views0 Comments9 Likes
BGH Microwaves: World’s First Microwave that sings
4.69K Views0 Comments1 Likes
When Saatchi & Saatchi got the brief to launch a new campaign for BGH Microwaves, they came up with something the World stopped & bought! Lesson: If its awareness you want, be unique and make sure people noti...
Medtronic Resolute Integrity Case Study
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IKEA: “The instead of cafe”
4.35K Views0 Comments12 Likes
For the latest IKEA advertising campaign, IKEA launched a unique service in Russia as a response to crisis situation. We build up two IKEA "restaurants" in Moscow and St. Petersburg and allowed anyone to book a kitche...
Nike+Present Fuelband Campaign
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Nike introduced one of an innovative kind of experience with NikeFuel Missions, the first game powered by your everyday movement. It appears that to advance in the game one would require to do some serious running and...
American ROM
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American Rom, a campaign of deception run in Romania in 2010, has won the Grand Prix in the Promo & Activation Lions at Cannes International Festival of Creativity. Romania’s ROM, manufactured by Kandia Dulce, is ...
Chivas Regal: Art of Hosting (a party)
6.04K Views0 Comments0 Likes
Volkswagen: The People’s Car Project
5.09K Views0 Comments0 Likes
In 2011, Volkswagen commenced its People's Car Project in China to create crowdsourced concepts of the VW of the future. More than 33 million people visited the site, and three concepts were created from the inputs: t...
Lyons: Puts the talk into tea
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Rothco developed a campaign by putting conversations where it should be with a powerful integrated media strategy.
Snapple: Best Stuff on Earth
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Snapple needed to reclaim their 'Best Stuff on Earth' brand essence and engage their devoted fans in the digital environment. Campfire created a unique program that celebrated fan behaviors, fueled conversations and r...
Vodafone Fakka: Mobile Micro Recharge
11.45K Views0 Comments1 Likes
MCM Pizza
5.91K Views0 Comments1 Likes
MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...
Tata DOCOMO Search Account
7.45K Views0 Comments1 Likes
The Brief: Tata Docomo observed that millions of Tata Photon prepaid customers had to go through a long process to access their account details & current usage. The brief was to cut it down significantly. The Exe...
Nike Basketball – Black Mumba
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When Kobe Bryant steps on the court, he transforms into his alter ego, The Black Mamba. Kobe has millions of fans across the globe, so we decided to give them the power to transform Kobe digitally. We developed a cust...
Dominos: DomiCopter Case Study
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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...
Rihanna Doritos Late Nights
5.47K Views0 Comments2 Likes
Case Study of Doritos' Late Night 360 project with Rihanna's music video of "Who's that Chick" and its release concert taking place all over the world.
KFC: Shape Spotting Case study
6.22K Views0 Comments1 Likes
KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
WWF: How do you experience death?
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The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.
Bundaberg Rum: Watermark CSR Case Study
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In late 2010 and early 2011, a series of devastating floods hit the province of Queensland in Australia, turning the entire state into a disaster area and forcing the evacuation of thousands of people. The widespread ...
Ikea: Great Home Studies
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IKEA proved that it has solution even for the most weird families.