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Category: Services
HUL Active Wheel Rural Mobile Campaign – Case Study
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Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...
Amazon India – Aur Dikhao Campaign – Case Study
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Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...
Nike – Dream Crazy – Ad Campaign – Case Study
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The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....
TAGWORDS – Cannes Lions 2018 – Case Study
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Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...
Netflix – Data GIF Campaign
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For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...
Corruption Detector – Cannes Lions 2018 (Case Study)
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Using simple face recognition software, the app finds and retrieves politician's corruption records in Brazil.
McDonald’s – The Blind Taste – Case Study
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Italians always had a Prejudice for McDonald's taste. Blind-taste testing might be the key to McDonald's new branding strategy. So far, it looks like it's working.
Life Paint – Volvo – Case Study
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A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.
Not a Big Mac – Burger King- Case Study
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Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."
The Hidden Flag – Case Study
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The Federation, Spain’s largest organization for LGBT+ rights, sent six activists from six different countries to Russia. Each person wore the shirt from their home country and together they formed the Rainbow flag.
Burn that Ad! – Burger King – Case Study
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Burger King is encouraging customers to ‘burn’ the adverts of rival fast food chains using a new augmented reality. An app that sees billboards engulfed in flames to reveal a mobile coupon for a free whopper sandwich ...
The Nightmare King – Case study
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Can a burger actually give you nightmares? That’s what Burger King set out to prove with an unusual research study for its latest Halloween limited time offer: The Nightmare King.
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The Palau Pledge Case Study [Tourism]
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Legends help Palau preserve its past. But can they protect their future?
Nanhi Kali: Powerless Queen
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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Shared Hope Case Study
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Every year 100,000 children are forced into prostitution in America. To help Shared Hope bring attention to this disturbing truth, we built something for their 2013 D.C. Conference that people couldn't ignore.
ALS: Ice Bucket Challenge Case Study
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Ikea: Great Home Studies
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IKEA proved that it has solution even for the most weird families.
KFC: Little Money Big Fun Campaign
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The Face of Litter
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JCDecaux: Personal Billboards
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JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...
Best Job In The World
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When u do not find a way you need to create it..... This video visualizes about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.
Burger King: Angry Tweets Case Study
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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
Canal+: Being the Bear
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UN: The Autocomplete Truth
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Delikatesy Centrum: This ad uses Cookies!
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“Accepting cookie-duty” is required by Polish law and European Union directives. It’s annoying, boring… but not always! Check how we managed to put cookies into an interesting products promotion for a nationwide chain...
Ikea: World’s First Website on Instagram
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The World's First website on Instagram!
Cebu Pacific: Rain Codes
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Vijay Sales: 100K Campaign Case Study
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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...
Cape Town Tourism: Branded Content Case Study
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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...
Terre des Hommes: Sweetie
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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...
Metro Trains: Dumb Ways to Die
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
Visit Melbourne: Remote Control Tourist
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The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
Mr. Delivery: Fire the Chef
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
KFC: Shape Spotting Case study
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KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
Tourism Australia: British Lions Australia 2013 Rugby Tour
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This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
National Australia Bank (NAB): Breakup Case Study
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NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a h...
Shangri-la Bosphorus: Connecting Continents
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Polish Language: Polish Diacritics Campaign Case Study
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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...
South Africa Tourism: Meet South Africa Case Study
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The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.
Dominos: DomiCopter Case Study
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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...
