Category: Services

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KLM: Economy Comfort

6.11K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Dela: Say something Wonderful

6.46K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Pepsi Refresh Project

5.11K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Scandinavian Airlines: Pair of QR Codes

6.29K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Dexter: Trans-media Case Study

5.63K Views1 Comments

Swedish Post: Safe Hands

4.43K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

AXA: Home Insurance

6.33K Views0 Comments

An innovative use of QR code & Television. But the real question still remains. How effective is it going to be when you run a 30 second commercial on TV!

Museum of the Great War: Facebook 1914

4.91K Views0 Comments

Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...

Walmart iPad App Experience

5.48K Views0 Comments

The World Park Campaign

4.78K Views0 Comments

The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

Dark Knight: Why So Serious? – Batman

4.88K Views0 Comments

In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds ...

Vapiano Pizza Competition

4.83K Views0 Comments

Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

Polish Language: Polish Diacritics Campaign Case Study

5.37K Views0 Comments

Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...

KLM: The Happy Holidays flight

5.89K Views0 Comments

KLM stewardess Natalie surprised some travellers at Amsterdam Airport with a Christmas present. The lucky passengers were treated to a Business Class upgrade and a Christmas-themed Boom Chicago comedy show on board of...

Atlantic Lottery: Ask Away

4.54K Views0 Comments

Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...

GMP: Raffles Place Ghost

4.45K Views0 Comments

This Human Resources Campaign won - Effies 2009: Grand Prix Winner & 1 Gold - Spikes Asia 2009: 3 Golds & 1 Bronze - Media Magazines Top 5 Campaigns for Asia-Pacific in 2008

JCDecaux: Personal Billboards

7.54K Views0 Comments

JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...

Union Insurance: The Pink Squad

4.95K Views0 Comments

Launch Union Insurance company as the 10th car insurance company on the market of mandatory car insurance. The challenge was how to engage people and attract their attention towards the brand while being in a low invo...

Scrabble Wifi

4.32K Views0 Comments

‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depe...

Pedigree Adoption Drive

5.63K Views0 Comments

The Pedigree Adoption Drive was one of the dog adoption initiatives driven for a cause. This campaign did win the brand a Canes 2012 Award. The interesting piece in this case study is to understand that offline promot...

Delikatesy Centrum: This ad uses Cookies!

11.76K Views0 Comments

“Accepting cookie-duty” is required by Polish law and European Union directives. It’s annoying, boring… but not always! Check how we managed to put cookies into an interesting products promotion for a nationwide chain...

Unexpected luggage

4.71K Views0 Comments

On December 24th SpanAir flight from Barcelona to Las Palmas arrived close to midnight. 190 people were flying while everyone else celebrated Christmas Eve. Christmas is a very special moment so they decided to do som...

National Geographic’s perspective on Augmented Reality

5.76K Views0 Comments

National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Petronas Gas

4.23K Views0 Comments

UN: The Autocomplete Truth

3.74K Views0 Comments

RyanAir: Shut the F*ck Up!

7.35K Views0 Comments

Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...

The Walking Dead: Zombie Experiment

4.28K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Pro Infirmis: Just one Big Bear Hug!

5.76K Views0 Comments

Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

Ikea: World’s First Website on Instagram

12.47K Views0 Comments

The World's First website on Instagram!

Microloan: Pennies for Life

5.39K Views0 Comments

Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...

Census Australia: Run That Town

4.83K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

LAFA: The Sex Profile

4.41K Views0 Comments

So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Zellers: Everything Must Go!

4.50K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Air China: The Check-in Campaign

5.32K Views0 Comments

The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market? The solution: We carefully selected a number of Asia...

Kaizers Orchestra: Anti-Piracy Campaign

4.11K Views0 Comments

Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

McDonalds HK: Share the Blessings

5.16K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

The Face of Litter

3.99K Views0 Comments

South Africa Tourism: Meet South Africa Case Study

6.37K Views0 Comments

The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.

O2: Bring back the Roar

4.39K Views0 Comments

Jung Von Matt: Recruitment Drive

4.77K Views0 Comments

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

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