Category: Services

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KLM: Economy Comfort

6.32K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Dela: Say something Wonderful

6.93K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Mahindra: Spark the Rise

6.30K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Scandinavian Airlines: Pair of QR Codes

6.57K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Dexter: Trans-media Case Study

5.85K Views1 Comments

Metro Trains: Dumb Ways to Die

9.42K Views1 Comments

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...

Swedish Post: Safe Hands

4.58K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

Pepsi Refresh Project

5.29K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

MCM Pizza

5.97K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

McDonalds: Come as you are Case Study

5.69K Views0 Comments

ALS: Ice Bucket Challenge Case Study

7.25K Views0 Comments

Shangri-la Bosphorus: Connecting Continents

5.97K Views0 Comments

Contagion – Bacteria Billboard

4.11K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Heineken – The Candidate

6.64K Views0 Comments

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

Ikea: World’s First Website on Instagram

12.82K Views0 Comments

The World's First website on Instagram!

Aviva: ‘The Great Wall of Education’ case study

5.63K Views0 Comments

The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

Ben & Jerry’s Givolution

4.56K Views0 Comments

This is a case study of the campaign "Givolution" for Ben & Jerry's ice cream. The first ever "give it forward" auction site to promote that Ben and Jerry Ice Cream is going 100% Fair Trade.

LAFA: How did you use your number?

5.40K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!

Zellers: Everything Must Go!

4.84K Views0 Comments

In 2011, Zellers - an 80 year old brand in Canada announced that it was closing down their stores & make way for Target. But as they had one more year in operations, they had a very limited budget to sell their pr...

Cebu Pacific: Rain Codes

8.26K Views0 Comments

Huggies Championships

4.91K Views0 Comments

Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...

McDonald’s – Make Your Own Burger

5.91K Views0 Comments

Shared Hope Case Study

361 Views0 Comments

Every year 100,000 children are forced into prostitution in America. To help Shared Hope bring attention to this disturbing truth, we built something for their 2013 D.C. Conference that people couldn't ignore.

Tourism Australia: British Lions Australia 2013 Rugby Tour

6.44K Views0 Comments

This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

Why this Kolaveri Di Case Study

4.52K Views0 Comments

Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Vijay Sales: 100K Campaign Case Study

12.05K Views0 Comments

As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...

Burger King – Whopper Sacrifice

5.16K Views0 Comments

In 2009, Burger King created an innovative way to showcase how much the Americans love the Whopper Burger in a way that was detrimental to Facebooks Growth. Although Facebook took it down after a few weeks, the campai...

Hellmann’s Recipe Cart

12.10K Views0 Comments

In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...

Tourism Canada: Interactive Murals

5.76K Views0 Comments

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Yes TV: Meet Deus

4.63K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.

Dominos: DomiCopter Case Study

6.96K Views0 Comments

Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...

Nanhi Kali: Powerless Queen

624 Views0 Comments

The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...

Visit Melbourne: Remote Control Tourist

7.24K Views0 Comments

The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.

The Trent Reznor Case study

6.35K Views0 Comments

Since completing his earlier major record label contract, musician Trent Reznor has been experimenting with a variety of new and unique business models for his band, Nine Inch Nails, to reach and connect with fans. Th...

The human do.ing

3.91K Views0 Comments

Ikea 365 Day Campaign

5.46K Views0 Comments

Ikea wanted to show that they were more than just a store that feature a few products. In order to show it, they created a campaign with smart media planning and highly compact video production techniques. Watch this ...

National Australia Bank (NAB): Breakup Case Study

13.17K Views0 Comments

NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a h...

Ben & Jerry’s Fair Tweets!

4.29K Views0 Comments

Ben & Jerry’s have just launched a new social campaign highlighting the importance of World Fair Trade Day. Called “Fair Tweets“, the campaign leverages your unused twitter characters as messages, hash tags and li...

Brothers for Life: #HIVArmy Case Study

4.83K Views0 Comments

In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...