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We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...
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KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!
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Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.
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Legends help Palau preserve its past. But can they protect their future?
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The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
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Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service - Swedish Post created an interactive mobile app that would entice the pe...
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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...
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An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...
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In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...
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IKEA proved that it has solution even for the most weird families.
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This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
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Atlantic Canadians have been playing the lottery for years — with little idea as to where their money was going. Lack of accessible information left citizens in the dark about the Atlantic Lottery. In partnership with...
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Novocortex used guerrilla marketing tactics to build brand awareness for an online insurance company. We placed stickers with huge scratches on expensive cars. Stickers could be easily removed, because they were print...
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The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...
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‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depe...
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What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...
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For the opening of the new IKEA Malmö store, they created a Facebook campaign. The mission was to create something engaging that would have the potential of spreading by itself beyond the borders of the Malmö region. ...
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The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...
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National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.
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This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.
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A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.
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The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
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Could zombies live among us? We transformed a few New Yorkers to find out.
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How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.
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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...
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Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.
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Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.
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Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"
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Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...
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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...