Category: Services

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Dela: Say something Wonderful

7.19K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

KLM: Economy Comfort

6.48K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Scandinavian Airlines: Pair of QR Codes

6.80K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Pepsi Refresh Project

5.45K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

The Palau Pledge Case Study [Tourism]

548 Views1 Comments

Legends help Palau preserve its past. But can they protect their future?

Dexter: Trans-media Case Study

6.06K Views1 Comments

Metro Trains: Dumb Ways to Die

10.01K Views1 Comments

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...

Swedish Post: Safe Hands

4.76K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

Mahindra: Spark the Rise

6.68K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Cebu Pacific: Rain Codes

8.54K Views0 Comments

National Geographic’s perspective on Augmented Reality

6.06K Views0 Comments

National Geographic ran this "Augmented Reality" campaign, touring various shopping centres and the like. Watch the outcome at this particular French shopping mall.

Pizza Hut: Top This Challenge

5.24K Views0 Comments

This is a very neat idea by using an integrated campaign to promote Pizza Hut's $10 Any Pizza Deal using the only social medium on this planet -People.

Save The Children: Every Beat Matters

7.81K Views0 Comments

People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Life Paint – Volvo – Case Study

50 Views0 Comments

A video campaign by Volvo promoting Lifepaint product that won Cannes Lions Grand Prix in 2015 - A high vis spray paint designed to help cyclists stand out in dark conditions.

Tourism Australia: British Lions Australia 2013 Rugby Tour

6.63K Views0 Comments

This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...

The Walking Dead: Zombie Experiment

4.58K Views0 Comments

Could zombies live among us? We transformed a few New Yorkers to find out.

Sixt: Wifi-Marketing

5.74K Views0 Comments

How Sixt used a simple technology product to overcome its advertising barrier of expensive Airport advertising.

Aviva: ‘The Great Wall of Education’ case study

5.84K Views0 Comments

The 'Aviva Great Wall of Education' is another milestone by Aviva, towards building a bright future for underprivileged children and helping them off the streets and into education. Aviva Life Insurance has partnered ...

Census Australia: Run That Town

5.33K Views0 Comments

Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Let it Ring!

4.21K Views0 Comments

Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

Emart – Sunny Sale Campaign

4.93K Views0 Comments

Emart introduced the World's First Shadow based QR Code Campaign that works on sunlight to increase footfalls from offers only available during lunch hours.

Tourism Canada: Interactive Murals

5.89K Views0 Comments

The Canadian Tourism Commission (CTC) has launched interactive murals to inspire Americans to book a Canadian vacation. These murals have taken over the streets of New York, Chicago and Los Angeles this summer - pulli...

Kaizers Orchestra: Anti-Piracy Campaign

4.42K Views0 Comments

Afraid of Piracy? Wait until you watched how they pulled this campaign off! Presenting the Case study of Kaizers Orchestras' release of the single "Hjerteknuser"

Vapiano Pizza Competition

5.45K Views0 Comments

Vapiano is an Italian restaurant chain that brings the great flavours of Italy together with fresh Australian produce to be a little Italian, a lot Australian. Vapiano wanted to find a way to engage and grow their Fa...

Sodimac And La Casa Eco – Skip This Behavior

4.87K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Nike – Dream Crazy – Ad Campaign – Case Study

35 Views0 Comments

The campaign dropped Nike into the center of a cultural storm, but ultimately changed the marketing conversation and helped to propel sales, earning the brand several major awards. "Don't ask if your dreams are crazy....

Visit Melbourne: Remote Control Tourist

7.42K Views0 Comments

The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.

O2: Bring back the Roar

4.73K Views0 Comments

Digital Kitchen: Meet Stanley

8.12K Views0 Comments

What if a player piano could take requests? In the hacker/maker spirit of DIGITALKITCHEN, our team re-imagined a forgotten technology as a simple interactive experience that connects people and music and in new way. M...

Canal+: Being the Bear

5.26K Views0 Comments

OCD Foundation: Shortest Ad Ever

4.13K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Tesco Homeplus Virtual Subway Store

5.85K Views0 Comments

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

MCM Pizza

6.18K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Petronas Gas

4.52K Views0 Comments

Campaign: CSDD – IZVADĪTĀJS, Case-Study

5.90K Views0 Comments

There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

HUL Active Wheel Rural Mobile Campaign – Case Study

43 Views0 Comments

Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...

Cape Town Tourism: Branded Content Case Study

15.55K Views0 Comments

Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

Contagion – Bacteria Billboard

4.27K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...