Category: Services

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KLM: Economy Comfort

5.66K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Dela: Say something Wonderful

5.89K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Swedish Post: Safe Hands

4.23K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

Pepsi Refresh Project

4.86K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Scandinavian Airlines: Pair of QR Codes

5.87K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

Dexter: Trans-media Case Study

5.33K Views1 Comments

Cape Town Tourism: Branded Content Case Study

14.80K Views0 Comments

Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

Brisbane Writers Festival 2012 Case Study

4.48K Views0 Comments

If anyone does anything for 50 years we think they deserve a pat on the back. And none more so than the Brisbane Writers Festival, who are celebrating their 50th anniversary in 2012. Our problem? How to create a conce...

UNICEF: Dirty Water Campaign

5.60K Views0 Comments

What if someone bottled the water that millions in developing countries drink every day and offered it on the streets of New York? For just a buck, during World Water Week (March 22-29, 2010), New Yorkers in the Unio...

Tesco Homeplus Virtual Subway Store

5.28K Views0 Comments

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Yellow Pages – Hidden Pizza

4.53K Views0 Comments

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Burger King: Whopper Face

4.90K Views0 Comments

This interesting case study highlights an experience marketing activity that was created to excite customers who visited the stores of Burger King and ordered for a Whopper Burger.

Save The Children: Every Beat Matters

6.69K Views0 Comments

People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Metro Trains: Dumb Ways to Die

8.23K Views0 Comments

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...

Comodo NYC: The Instagram Menu

5.24K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

Skyfall – Unlock the 007 in you with Coke Zero

9.41K Views0 Comments

Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

Mr. Delivery: Fire the Chef

5.96K Views0 Comments

Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?

Europcar Auto Liberte : Crush Hour

16.07K Views0 Comments

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Best Job In The World

4.90K Views0 Comments

When u do not  find a way you need to create it.....  This video visualizes  about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.

MTV: Gif Me More Party Case Study

4.94K Views0 Comments

To launch the MTV Mobile Plan, MTV decided to go with something they were always known for - Music. The challenge was to create a never before seen content through music.

Let it Ring!

3.69K Views0 Comments

Calling and driving is responsible for more and more accidents a year in Belgium. OVK Parents of Child Road Victims wanted to make people aware of the danger.

American Apparel: The RFID Case Study

5.61K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Yellow Chocolate

4.12K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Dominoes Pizza – You got 30 minutes

3.87K Views0 Comments

Dominoes wanted to create a sensation during the Superbowl & they wanted to create two applications - Pizza Tracker & Pizza Builder. This case study shows what they did to set the stage.

Sodimac And La Casa Eco – Skip This Behavior

4.38K Views0 Comments

Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Discover Los Angeles

5.15K Views0 Comments

A quick case study on the Los Angeles website.

MTV Belgium’s Staying Alive Case Study

3.68K Views0 Comments

Most of us feel than running a campaign is restricted to running them by creating a page. But bending the norms does put you in the limelight. A similar approach such as MTV's was taken earlier by Olla Condoms which a...

Burger King: Angry Tweets Case Study

5.48K Views0 Comments

Burger King launches a campaign that counters negative tweets that occur when opening up their new store.

Adobe: Print is Alive

6.49K Views0 Comments

While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...

Visa – Solving the Credit Card Consumption issue

5.04K Views0 Comments

Visa wanted to increase the understanding that it is safer to book a travel holiday on credit rather than with cash. They partnered with Lonely Planet and as a result became the travel guide that is missing when booki...

TNT: Bombs the Red Button with a whole new Package!

4.05K Views0 Comments

To launch TNT - a quality series and movies TV channel - in the Netherlands, we made a sequel to the viral hit video "A Dramatic Surprise on a Quiet Square". On a cold winter's day, we placed the famous red button som...

OCD Foundation: Shortest Ad Ever

3.67K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Ikea: Flat Packaging

4.59K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Playboy: Viral Bunnies

3.79K Views0 Comments

Watch it, you'll get the message :-) Safe for under 18's too!

Turquoise Cottage: Buddy Stamp

3.97K Views0 Comments

An on ground Mobile Innovation at Turquoise Cottage, Delhi using QR code as an admittance stamp. The QR code gave access to the Mobile website which featured upcoming offers at different hours of the night! Sweet init...

Campaign: CSDD – IZVADĪTĀJS, Case-Study

5.40K Views0 Comments

There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

Terre des Hommes: Sweetie

9.05K Views0 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...

Delta Airlines: Touch the Future of Travel

8.60K Views0 Comments

An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

Volkswagen: Twitter Zoom Case Study

4.55K Views0 Comments

Volkswagen Brazil recently sponsored one of the biggest music festival in Sao Paulo Brazil, the Planeta Terra Festival, where they decided to promote the Fox. Through a mashup of Twitter, Google maps and real world pr...

KFC: Little Money Big Fun Campaign

4.99K Views0 Comments

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