Category: Services

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KLM: Economy Comfort

6.69K Views2 Comments

KLM Economy Comfort Products runs a guerrilla marketing campaign that makes you feel like your sitting on a cloud!

Dela: Say something Wonderful

7.47K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

The Palau Pledge Case Study [Tourism]

935 Views1 Comments

Legends help Palau preserve its past. But can they protect their future?

Pepsi Refresh Project

5.67K Views1 Comments

The Pepsi Refresh Project (PRP) was a 2010 initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new idea that has a positive impact on their community, state, ...

Dexter: Trans-media Case Study

6.29K Views1 Comments

Metro Trains: Dumb Ways to Die

10.55K Views1 Comments

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...

Swedish Post: Safe Hands

5.01K Views1 Comments

Its not always that brands that come up with exciting ideas for its customers. In order to encourage people from using Sweden's Postal Service  - Swedish Post created an interactive mobile app that would entice the pe...

Mahindra: Spark the Rise

7.00K Views1 Comments

Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Scandinavian Airlines: Pair of QR Codes

7.04K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

National Australia Bank (NAB): Breakup Case Study

15.10K Views0 Comments

NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a...

Canal+: Being the Bear

5.50K Views0 Comments

OCD Foundation: Shortest Ad Ever

4.31K Views0 Comments

The shortest video ad ever that reached more than 10,000 people for its innovative nature to make people experience what is it like to have OCD.

Tesco Homeplus Virtual Subway Store

6.15K Views0 Comments

When grocery chain Tesco wanted to expand their market share in South Korea, they came up with a brilliant idea. Because the people in South Korea work long hours they thought of an efficient way to sell their product...

Comodo NYC: The Instagram Menu

6.12K Views0 Comments

An exciting tactical idea for implementing the usage of Instagram app on a customer's smart phone thereby creating a customer driven Menu!

MCM Pizza

6.42K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Petronas Gas

4.72K Views0 Comments

Campaign: CSDD – IZVADĪTĀJS, Case-Study

6.08K Views0 Comments

There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

HUL Active Wheel Rural Mobile Campaign – Case Study

799 Views0 Comments

Objective: To reach a target audience that is extremely price conscious and that has no access to media and smartphone technology. Solution: Launch a mobile activation model around the concept of missed calls. Wherei...

Best Job In The World

6.09K Views0 Comments

When u do not  find a way you need to create it.....  This video visualizes  about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.

Contagion – Bacteria Billboard

4.46K Views0 Comments

Building on its reputation for always being ahead of the curve, Warner Bros. Pictures Canada created a unique outdoor installation merging science and advertising that is guaranteed to leave movie lovers, science buff...

Not a Big Mac – Burger King- Case Study

410 Views0 Comments

Following McDonald's legal defeat earlier, in which the fast-food chain lost its Big Mac Trademark in the EU, Burger King unveiled a menu titled "The Not Big Macs."

Europcar Auto Liberte : Crush Hour

16.90K Views0 Comments

Here is an experiential campaign that is a little different… Ogilvy Paris set out to drive acquisition for Europcar’s Auto Liberte, a service that aims to have you renting cars instead of buying them. So, they devised...

Yellow Pages – Hidden Pizza

5.22K Views0 Comments

Yellow Pages has broken away from its traditional testimonial style in its Hidden Pizza Restaurant campaign. The campaign created by Clemenger Proximity Melbourne is part of Yellow Pages annual campaign designed to sh...

Netflix – Data GIF Campaign

369 Views0 Comments

For the launch of Netflix in France, Ogilvy & Mather Advertising Paris designs the first advertising campaign truly 'inspired by you'. The strategy, fully based on data science, enabled to create the first outdoor cam...

WWF: How do you experience death?

5.14K Views0 Comments

The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.

American Apparel: The RFID Case Study

6.60K Views0 Comments

American Apparel is about more than just sexy naked models. Produced for Avery Dennison, this film communicates how the RFID system facilitates the essential and successful everyday functioning of American Apparel st...

Discover Los Angeles

6.03K Views0 Comments

A quick case study on the Los Angeles website.

Huggies Championships

5.24K Views0 Comments

Although, most of you might not understand what these folks are speaking as it is in Korean, you'll surely see how this event can gain publicity for a Channel or a Brand. Hats off to Huggies for launching such a lucra...

McDonalds HK: Share the Blessings

5.75K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

Becel Moms Case Study

4.96K Views0 Comments

Metropolitan Police: Choose an Ending!

4.39K Views0 Comments

A Social Campaign, run majorly on Youtube with interactive features linking to other videos on the channel. The campaign quickly gained momentum on various media channels as it was one of the most innovative ideas in ...

Why this Kolaveri Di Case Study

4.92K Views0 Comments

Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Medtronic Resolute Integrity Case Study

6.56K Views0 Comments

Adobe: Print is Alive

8.67K Views0 Comments

While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...

Amazon India – Aur Dikhao Campaign – Case Study

726 Views0 Comments

Objective: Disrupt India’s established and powerful leaders in e-commerce and online shopping in a unique and different way. Solution: Amazon capitalized on the popular phrase among shoppers in India, “Aurdikhao” (Sh...

Yellow Chocolate

4.85K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

TAGWORDS – Cannes Lions 2018 – Case Study

429 Views0 Comments

Tagwords leverages the ubiquity of Google search by replacing a billboard image with a search phrase. Viewers who followed the instructions found historical images of musicians enjoying (or wasting) Budweiser--images ...

Ikea: Flat Packaging

5.48K Views0 Comments

This is a business case study of how Ikea changed their packaging to an eco-friendly package format.

Delta Airlines: Touch the Future of Travel

9.56K Views0 Comments

An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

Yes TV: Meet Deus

5.00K Views0 Comments

The glorious digital campaign for DEUS, a new TV series on 'yes' satellite TV. This Campaign used Cookies to shock users through the Digital World.