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The Palau Pledge Case Study [Tourism]
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Legends help Palau preserve its past. But can they protect their future?
Nanhi Kali: Powerless Queen
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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...
Shared Hope Case Study
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Every year 100,000 children are forced into prostitution in America. To help Shared Hope bring attention to this disturbing truth, we built something for their 2013 D.C. Conference that people couldn't ignore.
ALS: Ice Bucket Challenge Case Study
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Ikea: Great Home Studies
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IKEA proved that it has solution even for the most weird families.
KFC: Little Money Big Fun Campaign
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The Face of Litter
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JCDecaux: Personal Billboards
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JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...
Best Job In The World
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When u do not find a way you need to create it..... This video visualizes about the project which was undertaken in order to create International awareness of the islands of the Great Barrier Reef.
Burger King: Angry Tweets Case Study
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Burger King launches a campaign that counters negative tweets that occur when opening up their new store.
Canal+: Being the Bear
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UN: The Autocomplete Truth
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Delikatesy Centrum: This ad uses Cookies!
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“Accepting cookie-duty” is required by Polish law and European Union directives. It’s annoying, boring… but not always! Check how we managed to put cookies into an interesting products promotion for a nationwide chain...
Ikea: World’s First Website on Instagram
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The World's First website on Instagram!
Cebu Pacific: Rain Codes
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Vijay Sales: 100K Campaign Case Study
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As Vijay Sales was approaching 1 Lakh Fans, they wanted to do something unique & remarkable. The most interesting part of this activity was it's originality in having employees participate in a unique activity ...
Cape Town Tourism: Branded Content Case Study
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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...
Terre des Hommes: Sweetie
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Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...
Metro Trains: Dumb Ways to Die
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Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...
Visit Melbourne: Remote Control Tourist
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The Melbourne Remote Control Tourist brings the unique experiences of Melbourne to life in real time via social media. Users can track and control a team of urban explorers with helmet-mounted streaming video.
Mr. Delivery: Fire the Chef
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Mr. Delivery launched a campaign by modifying its Logo! Ever done the same for any campaign?
KFC: Shape Spotting Case study
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KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...
Tourism Australia: British Lions Australia 2013 Rugby Tour
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This 'viral' media-generating campaign was designed to help Tourism Australia attract more British and Irish rugby fans to sign up for the long and expensive tour down under. We took a famous speech by legend Jim Telf...
National Australia Bank (NAB): Breakup Case Study
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NAB’s ‘break up” campaign was a master class in campaign planning and integrated marketing communications. It all began one beautiful Friday evening back in February 2011 with an apparently upset NAB employee and a h...
Shangri-la Bosphorus: Connecting Continents
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Polish Language: Polish Diacritics Campaign Case Study
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Great campaign from Ogilvy&Mather, Warsaw for the Polish Academy of Science. Like most languages nowadays technology and the abbreviations that go with it are bastardising the Polish language. In Polish though thi...
South Africa Tourism: Meet South Africa Case Study
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The 1st Case Study clip from the #MeetSouthAfrica Blogger's Trip to South Africa.
Dominos: DomiCopter Case Study
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Introducing the ‘DomiCopter’ Dominos’ First Pizza Delivery Drone that will escape traffic, and ensure you get your pizza hot, no matter how far away you are. This Domicopter was built by Aerosights Dean Wynton and Ton...
Census Australia: Run That Town
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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...
RyanAir: Shut the F*ck Up!
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Ryanair is cheap. Really cheap. Yet, people complain about the airline. Well with prices this cheap, people need to shut the f*ck up and deal with it, because beggars can’t be choosers. AWARDS: GOLD Clio Awards 2013 ...
Scrabble Wifi
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‘Scrabble WiFi‘ converts Scrabble words into free WiFi in places without Internet connections. To get online, players have to prove their spelling skills. The length of time they are able to spend online for free depe...
Museum of the Great War: Facebook 1914
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Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to figh...
Hellmann’s Recipe Cart
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In an effort to expand Hellmann's relevancy beyond the sandwich, the company and ad agency Ogilvy Brazil recently launched a campaign that told consumers how the groceries they had just purchased could be used to make...
Becel Moms Case Study
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Campaign: CSDD – IZVADĪTĀJS, Case-Study
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There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!
McDonald’s – Make Your Own Burger
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McDonalds: Come as you are Case Study
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360i: Twinter Wonderland Case Study
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In the wake of experiencing the devastation of Hurricane Sandy firsthand, and just a few weeks before the holidays, we wanted to use our talents for the greater good—using the annual agency holiday card as the platfor...
Sodimac And La Casa Eco – Skip This Behavior
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Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.
Friskis&Svettis: #friskissthlm Case Study
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In January all gyms and health clubs advertise to catch everyone who made the classic New Year's resolution -- start excercising. Friskis&Svettis is no exception. Our mission was to create a campaign on behalf of ...