Category: Services

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Delikatesy Centrum: This ad uses Cookies!

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“Accepting cookie-duty” is required by Polish law and European Union directives. It’s annoying, boring… but not always! Check how we managed to put cookies into an interesting products promotion for a nationwide chain...

Ikea: World’s First Website on Instagram

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The World's First website on Instagram!

Ikea: Great Home Studies

10.03K Views0 Comments

IKEA proved that it has solution even for the most weird families.

Metro Trains: Dumb Ways to Die

10.09K Views1 Comments

Dumb Ways to Die is a public service announcement campaign by Metro Trains in Melbourne, Victoria, Australia, to promote rail safety. The campaign video went viral through sharing and social media starting in November...

ALS: Ice Bucket Challenge Case Study

7.95K Views0 Comments

Terre des Hommes: Sweetie

10.76K Views0 Comments

Have you ever heard of webcam child sex tourism (WCST)? It’s basically men from rich countries pay children in poor countries to perform sexual acts in front of webcams. While tens of thousands of kids are abused in t...

Cebu Pacific: Rain Codes

8.59K Views0 Comments

Save The Children: Every Beat Matters

7.85K Views0 Comments

People have shyed away from Traditional Donation schemes via advertising. So how do you make people feel what donating to the poor 'means'? Save the Children organization came up with a campaign to make people who do...

Canal+: Being the Bear

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Cape Town Tourism: Branded Content Case Study

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Above is the Cannes Lions Branded Content Gold Cape Town Tourism Case Study. Most tourism brands are gifted with big media and productions budgets. We didn't have that luxury. But we did have a beautiful city we wa...

The Palau Pledge Case Study [Tourism]

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Legends help Palau preserve its past. But can they protect their future?

Delta Airlines: Touch the Future of Travel

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An exciting interactive mural to engage travellers with an innovative experience of flying to each city hosted at the Delta Sky 360 Club.

JCDecaux: Personal Billboards

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JCDecaux briefed BBDO to promote their yearly roadshow among Belgium’s biggest Marketing Directors. There was only one problem: Marketing Directors almost never take the time to respond to their invitation. So we deci...

Mahindra: Spark the Rise

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Mahindra's Spark the Rise Campaign is one of the few Indian Crowd-sourced Campaigns that have generated excellent ideas & publicity with the Brand's Communication Strategy. Watch the video to learn how did they en...

Nanhi Kali: Powerless Queen

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The campaign highlighted the plight of women in India and how a society would fail or fails if the ‘Queen’ is powerless. The ‘Powerless Queen’ was launched as an online chess game within which one player had to play w...

Microloan: Pennies for Life

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Pennies for Life is a new way to help women in Africa to escape extreme poverty and become self-sufficient for the first time in their lives. By donating just one penny every time one tweets on Twitter, update the Fa...

Brothers for Life: #HIVArmy Case Study

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In South Africa alone, Aids kills 1000 people every single day. Brother's for Life, a South African NGO, wanted to create an impact on World Aids Day based on this insight, with a next-to-nothing budget with raising a...

Census Australia: Run That Town

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Run That Town is a strategy game with a twist. Use real Census data to discover who's who in your area, and make decisions that will sway popular opinion in your favour. Choose from hundreds of projects for your town ...

Sodimac And La Casa Eco – Skip This Behavior

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Case study around a beautifully executed pre-roll campaign from Sodimac and La Casa Eco. Developed by Draft FCB Mayo Digital in Chile. Encourages users to skip a behavior rather than skip an ad.

Dela: Say something Wonderful

7.22K Views2 Comments

We gave ordinary people a chance to say something wonderful to someone they really care about and filmed their speeches with 6 hidden cameras. The footage was used to develop extraordinary commercials, with real emoti...

Scandinavian Airlines: Pair of QR Codes

6.84K Views1 Comments

Scandinavian Airlines "2 for 1 offer it takes 2 to see" QR Code campaign.

MCM Pizza

6.21K Views0 Comments

MCM is a French cable TV channel that used to only show music videos. The new MCM revamped its programme grid to propose an explosive mix of Mangas, Monster Truck Show, Wrestling, Sexy girls & Zombies movies. With...

Campaign: CSDD – IZVADĪTĀJS, Case-Study

5.92K Views0 Comments

There's Just One Glass Between A Driver And A Pall-bearer. Road Traffic Safety Directorate Is Warning You: Don't Drive Drunk!

WWF: How do you experience death?

4.96K Views0 Comments

The Siberian tiger is being exterminated by poachers. To bring this to the attention of the public WWF made their target feel like preys. 20 years ago there were 3000 tigers in Russia. Now there are about 500 only.

McDonalds HK: Share the Blessings

5.58K Views0 Comments

How McDonalds celebrated Chinese New Year in Hong Kong!

Why this Kolaveri Di Case Study

4.74K Views0 Comments

Kolaveri Di was the predecessor of Gangnam Style. This is a case study of an Indian Song by Sony Music that became famous in 42 countries. Agency - Jack in the Box

Adobe: Print is Alive

7.65K Views0 Comments

While Adobe started focussing more on Digital after the release of CS5 suite they realised that a majority of the 'Print' designers were left in the dark. As a result the Print Designers stopped caring about using Ado...

Yellow Chocolate

4.67K Views0 Comments

This Case Study won the Cannes Gold Media Lion in 2010. Yellow Pages went about changing the perception of the color of chocolate by creating a Yellow chocolate that would symbolize the brand.

Ikea: In the Kitchen

5.07K Views0 Comments

One of the newest campaigns we have seen so far & we think it might lead to a different phase in marketing is called Interactive Video Marketing. The only other website apart from Ikea's that uses this approach is...

McDonald’s – Make Your Own Burger

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Pro Infirmis: Just one Big Bear Hug!

6.08K Views0 Comments

Pro Infirmis conducts an experiment: there are only a few people who don`t have empathy with disabled people. Nevertheless, the passenger seat in the public bus next to Fabian often stays empty. Handicapped people are...

LAFA: The Sex Profile

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So here is a slightly different way to promote the use of condoms! Starting with a hand out of 50,000 free condoms, each with a QR code challenging young guys and girls in Stockholm to get involved by creating a love ...

Skyfall – Unlock the 007 in you with Coke Zero

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Coke Zero challenged unsuspecting train passengers to unlock the 007 in them for their chance to win exclusive tickets for the new James Bond movie SKYFALL. However, the tickets weren't free. People had to go the extr...

The Face of Litter

4.47K Views0 Comments

Jung Von Matt: Recruitment Drive

5.10K Views0 Comments

A very creative way to search for new talented Art Directors: Put your job offer into the dummy text on lipsum.com and let the creatives copy your job offer in their layouts.

The World Park Campaign

5.26K Views0 Comments

The project known as The World Park, an event and campaign created for New York's Parks and Recreation group, launched in Central Park on Arbor Day weekend 2010. The event received over 1,500 participants and has been...

KFC: Shape Spotting Case study

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KFC Fillet Bites are 100% REAL chicken, prepared handmade by REAL people, which makes each Fillet Bites to look unique. To prove it, we encouraged customers to join a shape-spotting game, just like the clouds in the s...

Heineken – The Candidate

6.98K Views0 Comments

Standard questions. Prepared answers. If job interviews are all the same, how to find the right talent among 1734 applicants?

LAFA: How did you use your number?

5.61K Views0 Comments

The Stockholm Aids Prevention Program yet ran another campaign that was mind blowing! Watch & enjoy!